Parle-G, India’s beloved biscuit brand partners with Bombay Sweet Shop, India’s new-age mithai shop, in partnership to create the Geniusly Sweet Collection.
Parle-G instantly evokes happy childhood memories! This simple, unassuming biscuit, filled with the goodness of milk and wheat, is at the centre of so many nostalgia-laced stories. Tea time at most Indian homes is incomplete without this one-of-its-kind glucose biscuit and the ritual of dunking Parle-G biscuits in tea or milk is decades old. Remember the sweet struggle of slurping out the last bits of its mushy crumbs pooled at the bottom of the cup! Parle-G and Bombay Sweet Shop, through a unique association, bring together legacy and innovation with the Geniusly Sweet Collection, which features limited-edition treats that promise unlimited joy.
Expect the comfort of tea time and the magic of mithai, mixed and moulded to create 100% vegetarian sweet offerings. Staying true to their ethos of ‘recreation’, Bombay Sweet Shop is presenting this much-loved childhood favourite biscuit in two unique and delightful mithai-inspired creations – Parle-G Fudge (₹625/-) and Chai Biscuit Choco Barks (₹400/-). The collection is available for deliveries across select cities in India and at Bombay Sweet Shop in Byculla, Mumbai.
The Geniusly Sweet Collection
While nothing beats the original way of eating Parle-G, the creative minds at India’s favourite new-age mithai shop – Bombay Sweet Shop, have found a whole new way to enjoy this iconic biscuit. The Geniusly Sweet Collection features the decadent Parle-G Fudge made with 55% dark chocolate ganache with chunks of Parle-G biscuit and crunchy, almond-hazelnut praline. It is then enveloped in a geniusly nostalgic Parle-G peda and topped with a buttery cashew tuile and Parle-G biscuit.
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The Chai Biscuit Choco Barks – Bombay Sweet Shop’s immensely popular Choco Butterscotch Barks meet the delicious world of Parle-G. Imagine, dark chocolate layered with silky butterscotch chai spice caramel and Parle-G, topped with roasted almonds, sea-salt and some chocolate-coated Parle-G. This indulgent brittle comes loaded with crunch and nostalgia – geniusly sweet, isn’t it?
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