VelvetteKiss Featherlight Lipstick

HYUE Announces Malaika Arora as Brand Ambassador for ‘Own It’ Campaign and VelvetteKiss Lipstick Launch

HYUE has named Malaika Arora as brand ambassador for its Own It campaign, launching with the VelvetteKiss Featherlight Lipstick. The collaboration includes interactive content and limited-edition lines to connect with Indian consumers.