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The wait and anticipation to know which Brands would make it to the list is over, as we are all set to unveil the Top 100 Brands to Watch Out for in 2026 across Technology, Electronics, Beauty, Personal Care, and Wellness, BFSI, Home, Decor and Living, Travel, Fashion, and more.
At Local Samosa, we are passionate about facilitating a platform for homegrown brands and local businesses. Brands to Watch Out For in 2026 is one of the steps towards our commitment to recognizing and celebrating Entrepreneurs & Professionals who are building local brands from the ground up.
The Founder’s Note
Local Samosa’s Founder and Editor, Abhishansa Mathur, is excited to bring the list of 100 Brands To Watch Out For in 2026!
India is no longer just building startups. It is building belief.
Over the past few years, our entrepreneurial ecosystem has undergone a quiet but powerful shift. The conversation is no longer only about valuations, funding rounds, or blitzscaling. It is about longevity. It is about identity. It is about building brands that people trust, return to, and advocate for.
2026 marks a defining era; an era of brands with clarity.
Across categories; food, fashion, beauty, wellness, home, parenting, technology, we are witnessing founders build with sharper intent. These are not copy-paste playbooks imported from elsewhere. These are solutions shaped by Indian realities: our climate, our price sensitivities, our cultural nuances, our aspirations.
Consumers, too, have evolved. They ask better questions. They look beyond packaging. They want transparency over tall promises and community over noise. They are choosing brands that align with their values, not just their budgets.
And that shift changes everything.
At Local Samosa, we have had the privilege of meeting founders at their earliest stages, sometimes with nothing more than an idea, a small batch of inventory, and relentless conviction. Many started from homes, small studios, shared workspaces, or factory floors far from the spotlight. What sets them apart is not just ambition, but resilience. They are building patiently. They are listening closely. They are iterating constantly.
That is why betting on homegrown brands is no longer a trend; it is a strategy for the future.
Homegrown brands understand India instinctively. They design for Indian needs, create local employment, strengthen MSMEs, empower artisans, and nurture supply chains within the country. They are rooted here, yet ambitious enough to compete globally. When they grow, they carry ecosystems with them.
Brands To Watch Out For 2026 is our way of spotlighting this momentum.
This is not a list built on hype or headlines. It is a carefully curated selection of brands that demonstrate originality, problem-solving ability, customer love, and long-term thinking. Some are emerging disruptors. Some are scaling steadily. Some are quietly redefining their categories. All of them represent where Indian entrepreneurship is headed next.
As we step into 2026, there is reason for optimism. The ecosystem is more mature. Founders are more prepared. Consumers are more conscious. Capital may fluctuate, markets may shift, but brands built on purpose endure.
This edition is for the builders who chose the harder path of creating something meaningful. And for the consumers who believe in backing local, not out of obligation, but out of conviction.
Here’s to the brands shaping what India will proudly call its own.
The Much-Awaited List
You can check out the full list and a snapshot of all the brands featured HERE.
Join us in congratulating and applauding these brands, which are shaping the present and future of the Homegrown and Local Business landscape in India.
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