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Payback Pivot

CLV to CAC RatioBusiness

CLV to CAC Ratio: Ritu David’s Ultimate 2026 Guide for Indian Businesses

In 2026, Indian businesses must rethink growth through the CLV to CAC ratio. This expert guide explains unit economics, rising acquisition costs, and how founders can build sustainable, profitable growth.

By Local Samosa
logoJan 08, 2026 10:30 ISTlogo 4 Min read
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