30 Sustainable Fashion and Lifestyle Brands to Watch in India

As the climate crisis continues to shape consumer behaviour, conscious shopping has evolved from trend to necessity. Across India and the world, brands are innovating with circular practices, ethical sourcing, and regenerative production methods. This list, straight out of Local Samosa's BTWOF in 2025, spotlights 30 sustainable fashion and lifestyle brands that are making a real impact — merging aesthetics with accountability, and proving that style can indeed be planet-friendly.

1. No Nasties

No Nasties is India's pioneering sustainable fashion brand, offering 100% organic, fair-trade, and vegan clothing. They focus on creating carbon-negative products by offsetting emissions through reforestation and renewable energy projects. Their minimalist designs cater to eco-conscious consumers seeking ethical fashion choices.

2. Doodlage

Doodlage merges fashion with sustainability by upcycling industrial waste and post-consumer garments into stylish apparel. Their zero-waste approach and use of recycled materials make them a standout in India's eco-fashion scene.

3. The Summer House

The Summer House collaborates with rural artisans to create contemporary clothing using organic fabrics. Their commitment to ethical production and timeless designs reflects a blend of tradition and modernity.

4. Okhai

Okhai empowers rural artisans, especially women, by providing them with sustainable livelihoods through handcrafted apparel and lifestyle products. Their offerings showcase traditional Indian crafts with a modern twist.

5. Sui

Sui, meaning 'needle' in Hindi, emphasizes mindful fashion by using eco-friendly fabrics and natural dyes. Their collections are crafted in-house, ensuring transparency and sustainability at every step.

6. B Label by BOHECO

B Label utilizes hemp, a sustainable and versatile fabric, to produce eco-friendly clothing. Their minimalist designs cater to the environmentally conscious, promoting hemp as the fabric of the future.

7. Nicobar

Nicobar offers contemporary clothing and home goods inspired by Indian culture. They prioritize sustainable materials and ethical production, creating products that are both stylish and responsible.

8. Anavila

Anavila is renowned for pioneering linen saris in India. They focus on natural fabrics and traditional weaving techniques, promoting sustainability through slow fashion.

9. Eka

Eka blends traditional Indian textiles with modern silhouettes. Their use of handwoven fabrics and commitment to sustainable practices make them a favorite among conscious consumers.

10. Harago

Harago offers menswear crafted from upcycled materials and traditional handloom fabrics. Their designs celebrate Indian craftsmanship while promoting ethical fashion.

11. Bodice

Bodice, founded by Ruchika Sachdeva, integrates architectural designs with sustainable practices. They utilize leftover fabrics and natural materials, emphasizing zero-waste production.

12. Raw Mango

Raw Mango reinterprets traditional Indian textiles for contemporary audiences. Their commitment to handwoven fabrics and artisan collaborations underscores their sustainable ethos.

13. NorBlack NorWhite

NorBlack NorWhite fuses traditional Indian techniques with modern streetwear. They focus on sustainable practices by using natural dyes and collaborating with artisans.

14. Ethicus

Ethicus is India's first "Farm to Fashion" brand, growing their own organic cotton and producing handwoven textiles. Their vertically integrated model ensures sustainability from seed to garment.

15. Chhapa

Chhapa blends traditional Indian block printing with contemporary designs. They use organic fabrics and natural dyes, creating vibrant, handcrafted clothing that celebrates Indian artistry.

16. FabIndia

FabIndia promotes traditional crafts and sustainable practices. They offer a wide range of products, including clothing and home furnishings, all made using natural materials and artisanal techniques.

17. Chidiyaa

Chidiyaa creates handwoven and hand-block printed clothing. They focus on sustainable practices, using natural dyes and organic fabrics to craft timeless pieces that reflect Indian heritage.

18. Neera Naturals

Neera Naturals specializes in handmade, eco-friendly bath and body products. They integrate traditional Indian skincare practices with modern sustainability initiatives, offering products free from synthetic chemicals and plastic packaging.

19. I Was A Sari

I Was A Sari upcycles pre-loved saris into contemporary fashion pieces. They empower underprivileged women by providing them with skills and employment, promoting both environmental and social sustainability.

20. EcoRight

EcoRight creates bags from eco-friendly materials like organic cotton and jute. Their products are designed to be both stylish and sustainable, reducing plastic usage and promoting conscious consumerism.

21. Sepia Stories

Sepia Stories curates artisanal, handcrafted clothing that exudes Indian culture and tradition. They focus on sustainable materials and ethical production, blending heritage with modern aesthetics.

22. The Terra Tribe

The Terra Tribe offers womenswear made from locally manufactured Tencel and dyed using natural methods. Their commitment to slow fashion ensures quality and sustainability.

23. Ka-Sha

Ka-Sha emphasizes conscious clothing by upcycling materials and collaborating with artisans. Their designs reflect a blend of contemporary fashion and traditional Indian crafts.

24. Anokhi

Anokhi is known for its hand-block printed textiles and commitment to preserving traditional crafts. They use natural dyes and sustainable fabrics, promoting eco-friendly fashion.

25. Bhumi

Bhumi offers organic cotton clothing and home textiles. They focus on fair trade practices and environmentally friendly production methods, ensuring sustainability at every step.

26. Kartik Research

Kartik Research is a New Delhi-based menswear label founded by Kartik Kumra. The brand emphasizes "humanness" in fashion, collaborating with artisans across India to create garments featuring handwoven fabrics, natural dyes, and intricate hand embroidery. Their commitment to sustainability is evident in their use of traditional techniques and materials.

27. Anchal

Anchal is a social enterprise that empowers women artisans in India through sustainable employment. They transform vintage saris and organic cotton into contemporary apparel and accessories, blending traditional techniques with modern design. Anchal's products reflect a commitment to ethical practices and environmental responsibility.​

28. Bunastudio

Bunastudio focuses on creating timeless, handcrafted clothing using natural fabrics and dyes. They collaborate with artisans to produce garments that celebrate Indian textile heritage while promoting sustainable and ethical fashion practices. Bunastudio's collections are characterized by minimalist designs and attention to detail.​

29. Matr Boomie

Matr Boomie partners with artisans across India to create fair-trade, eco-friendly products, including fashion accessories and home décor. They utilize sustainable materials and traditional techniques, aiming to uplift communities and preserve cultural heritage through ethical craftsmanship.​

30. Tantuvi by Smriti Morarka

Tantuvi, founded by Smriti Morarka, is dedicated to reviving the art of handloom weaving in India. They produce luxurious textiles and garments using traditional methods, supporting weavers and promoting sustainable fashion that honors India's rich textile legacy.