Shark Tank India S5: A Round-up of Week 5 Key Highlights You Can't Miss!

Shark Tank India Season 5 continues to evolve into a serious reflection of the country’s startup landscape rather than just a televised pitch arena. Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Peyush Bansal, Ritesh Agarwal, Kunal Bahl, Viraj Bahl, and Amit Jain, alongside new faces including Varun Alagh, Mohit Yadav, Kanika Tekriwal, Shaily Mehrotra, and Hardik Kothiya, with Pratham Mittal joining for campus episodes, bringing diverse expertise in consumer goods, tech, skincare, aviation, and energy.

This week’s episode demonstrated how varied Indian entrepreneurship has become—ranging from consumer fintech and food brands to children’s intellectual property, agri-tech, robotics, and indigenous defence technology. What united these otherwise different businesses was a common challenge: translating vision into scalable, defensible execution.

Cookie Cartel

Cookie Cartel entered the Tank as a premium cookie brand specialising in thick, stuffed, New York–style cookies. Operating primarily through online delivery and cloud kitchens, the brand highlighted strong customer demand and repeat purchases driven by indulgent flavours and consistent quality. The Sharks evaluated the unit economics, scalability, and brand recall before three Sharks came together to offer Rs. 80 lakh for 12% equity. The deal reflected confidence in Cookie Cartel’s positioning within India’s growing premium dessert and D2C food segment.

Krvvy

Krvvypitched itself as a women’s innerwear and shapewear brand built around comfort, inclusive sizing, and functional everyday wear. The founders spoke about strong online traction and demand from both metro and non-metro markets, highlighting a gap in affordable yet well-designed shapewear. Namita Thapar invested Rs. 1.2 crore for a 3% stake, backing the brand’s ability to scale in a competitive but expanding apparel category.

Invogue Shop

Invogue Shop presented a shapewear-focused fashion brand aimed at modern Indian consumers. The founders highlighted digital-first growth, influencer-driven visibility, and plans to build a recognisable lifestyle label. Aman Gupta offered Rs. 2 crore for 10% equity, signalling confidence in Invogue's marketing strategy and potential to grow within India’s fast-evolving D2C fashion ecosystem.

Taasha Craft

Taasha Craft showcased handcrafted jewellery and bangles rooted in traditional Indian craftsmanship. The founders emphasised their artisan-led production model and focus on empowering women through skill-based employment. Recognising the cultural value and steady demand for handcrafted products, the Sharks offered a structured deal involving equity and royalty, ensuring alignment between business performance and investor returns.

Avia Litewings

Avia Litewings pitched an aviation-focused concept involving gyrocopters and ultralight aircraft aimed at making aerial mobility more accessible. While the innovation and engineering ambition were acknowledged, the Sharks did not invest, citing the need for clearer commercial viability, regulatory clarity, and defined market adoption pathways.

Indian School of Callisthenics

The Indian School of Calisthenics entered the Tank with a fitness education platform centred on bodyweight training and movement-based workouts. The founders highlighted the growing popularity of calisthenics as an accessible fitness discipline. Although the Sharks appreciated the educational intent and community-building approach, concerns around scalability and monetisation resulted in no deal.

Aabo Ring

Aabo Ring pitched a smart wellness tracking ring designed to monitor health metrics and encourage lifestyle awareness. Despite the product’s relevance in the wearable technology space, the Sharks chose not to invest, reflecting the high competition and expectation for strong differentiation and market traction in the wearables category.

Chewie

Chewiepresented an AI-powered wet waste management solution intended to simplify household waste processing. The Sharks engaged with the concept but raised questions around consumer adoption, pricing, and scalability of home hardware solutions, leading to no investment on the show.

Madrasi Kaapi House

Madrasi Kaapi Housepitched a brand inspired by traditional South Indian coffee culture. The founders focused on authenticity and cultural storytelling through filter coffee experiences. While the concept resonated on a cultural level, the Sharks did not close a deal, citing challenges around differentiation and expansion in a crowded food and beverage market.