From 1967 to 2025: Brand Director Vidur Kapur Shares the Journey of O3+ Professional Skincare

Did you know that the Indian beauty industry, or the mention of beauty in India’s history, dates back? The history of Indian beauty secrets can be traced back to the Indus Valley Civilisation. Astonishing, right? Well, archaeologists and historians have traced the roots of the Indian beauty industry to 2500 BC through ancient texts and scriptures. Over the years, the definition of beauty and the industry itself have evolved. From homemade face masks and beauty secrets passed down by our ancestors, there came a shift in the Indian beauty industry. One such brand that revolutionised the Indian beauty landscape was O3+ Professional.

Back to the Start

Founded in 1967, it was a novel creation! Professional beauty products became much more accessible to the common people. “My grandfather started by supplying essential salon consumables like hair clips to makeup artists and beauticians, building trusted relationships within the professional communities,” quoted Vidur Kapur, the second generation of O3+ Professional. He further explains, “The story of O3+ began with a vision that dates back to 1967, when India was witnessing the early rise of homegrown salons and a cultural boom through Bollywood. It was during this transformative time that our family became closely associated with the evolving beauty industry.” Although O3+ was officially launched later, its foundation was built on decades of experience, understanding, and commitment to professional skincare.

“O3+ was launched in 2005 by my father, Mr. Vineet Kapur, to provide high-performing skincare solutions for salons. We’ve always stood for education, innovation, and business growth—and we’ve stayed committed to clean, responsible beauty,” expressed Vidur Kapur, the Director of O3+ Professional Skincare. Isn’t it astounding? The mere thought of starting a skincare brand from scratch. Thus, out of curiosity, Local Samosa asked Vidur Kapur, “What were a few challenges you faced while starting?” To which he replied, “In the early days, building O3+ from the ground up came with its fair share of challenges. As a fully bootstrapped brand, one of the biggest hurdles was managing growth without external funding, which meant every step had to be calculated and sustainable.”

Gaining the trust of salon professionals was a major challenge, especially in a market that wasn’t yet familiar with high-tech, professional skincare solutions, claims Kapur. He further adds, “There were also difficulties in formulating products that could cater to diverse Indian skin types and concerns.” However, O3+ decided to choose beauticians—not celebrities—as the face of the brand. The main motive for this was a commitment to quality and innovation, and O3+ gradually overcame these obstacles, laying the foundation for long-term success.

Not Every Path is Easy

Starting a brand or a business is not as easy as it seems. It comes with its challenges and responsibilities. Thus, we asked Vidur Kapur, “How has the brand changed or grown over the years?”, to which he replied, “Over the years, O3+ has evolved from a salon-focused skincare brand into a powerful, multi-brand beauty enterprise with a strong presence across both professional and consumer markets. What began in 2005 as a dermal zone range for salons has grown into an umbrella of eight specialised brands, each addressing unique skincare and haircare needs—from anti-ageing facials with Agelock to K-beauty inspired products with Plunge Glow.

He further expressed, “The brand has consistently embraced innovation, launched tech-led solutions and expanded into direct-to-consumer platforms to reach a wider audience. Despite its rapid growth, O3+ has remained committed to its core values of sustainability, professional empowerment, and cruelty-free formulations. Today, it stands as a pioneer in the Indian skincare industry, trusted by professionals and consumers alike.”

As O3+ celebrates its 21st anniversary, it stands firm in its belief of empowering beauty professionals by providing high-performance, science-backed skincare solutions for every skin type and concern. The brand has never compromised on quality and has aimed to provide the best beauty and skincare solutions to the Indian audience. Additionally, the brand remains deeply committed to sustainability and ethical beauty, ensuring that its products are free from parabens, sulfates, gluten, and animal cruelty.

More than Just Skincare 

In 2025, people will have become more conscious of what they apply to their faces and which products they choose. With skinfluencers and beauty influencers in the mix, every brand wants to stand out and promote their products. So, the question arises: what sets O3+ apart from other skincare brands? Let’s find out from the brand's Director himself: “O3+ stands out by combining clinical-grade innovation with salon-friendly usability, making it uniquely positioned in the professional skincare space. Here's what differentiates it: Bridging Salon & Clinical Skincare, Science-Backed Innovation, and Pro-Grade Solutions.” In short, O3+ merges science, personalisation, and professional expertise, distinguishing it from both mass-market and traditional professional skincare brands.
 
If one considers it, the transition from supplying salon essentials to establishing a skincare brand is significant. We asked Kapur what contributed to this success, to which he replied, “The journey of transitioning from supplying salon essentials to becoming a full skincare brand was both exciting and challenging for O3+. It began with a focus on providing high-quality products specifically for salons, understanding the needs of beauticians and their clients.” Over time, the brand recognised the opportunity to reach a wider audience by creating skincare products for everyday consumers, not just professionals. He further expressed, “This shift required extensive research, innovation, and careful planning to develop products that work well for all skin types while maintaining professional standards. By staying true to its values of quality, trust, and expert knowledge, O3+ successfully expanded from being a salon supplier to a well-known skincare brand loved by both professionals and everyday users.”
 
According to Kapur, the O3+ Bridal Facial Kit is the most beloved skincare product from the brand. The brand hit the jackpot with this creation as it is trusted by salon professionals across India and provides an instant glow, making it perfect for brides and anyone desiring radiant skin before a special occasion. In addition, O3+ also offers innovative products like the O3+ Belly Sheet Mask and Hydrogel Masks, which deliver gentle hydration and care for the skin.

Sustainability as its Core 

Today, skincare is more than just a ritual; it also carries a shared responsibility. Most consumers are now socially aware and prefer using products that are sustainable and eco-friendly. We asked Vidur Kapur, “How are you making your products more eco-friendly or safe for the skin?” to which the Director replied, “We make our products eco-friendly and safe by using ingredients that are gentle on the skin and free from harmful chemicals like parabens, sulphates, and gluten. We also do not test our products on animals, so they are cruelty-free. Our packaging is designed to be environmentally friendly whenever possible. We believe in creating skincare that is good for both people and the planet.”

Lastly, as we conclude, we inquired of the director, “Where do you see this industry going in India?” to which he replied, “In India, the skincare industry is growing rapidly and will continue to expand. More people are becoming aware of taking care of their skin and seeking high-quality, safe products. Natural and eco-friendly skincare will gain even more popularity. Technology and science will enhance the creation of better products that cater to different skin types. Additionally, online shopping and social media will significantly influence how people discover and purchase skincare. Overall, the industry will evolve to be more modern, personal, and focused on healthy skin for everyone.” While the skincare industry has transformed, O3+ remains committed to its roots and aims to provide customers with the best in skincare.