Tree Plantation by Indian Brands: The Green Business Shift

In a world of flash sales, fast fashion, and fleeting trends, it’s easy to forget that every choice we make as consumers leaves a mark on the planet. But a new wave of Indian brands is quietly flipping the script. These are companies that aren't just selling products, they’re planting trees. Literally, from beauty and fashion to home care and sustainability platforms, these brands have woven reforestation into their business models. And what’s more, they’re making it a habit, not a one-off campaign. But why does this matter?

Towards a Greener Future

India is losing over 1.5 million hectares of forest every year due to urbanisation, infrastructure, and agriculture. While large-scale government initiatives help, the private sector and everyday citizens have a crucial role to play. These brands are showing that environmental responsibility can be baked into business, without compromising on growth, quality, or style. Tree planting is not a silver bullet. It doesn’t excuse overconsumption or erase all emissions. But it’s a meaningful step in the right direction, especially when done right, with native species, community involvement, and long-term care. Here are a few Indian brands that have effectively integrated tree planting into their business model. 

1. Mamaearth

Mamaearth, one of India’s widely known personal care brands, has managed to bring eco-consciousness into everyday routines. For every order placed on their website, they claim to plant a tree. Customers even receive a geo-tag and picture of the sapling planted on their behalf. What started as a simple promise to reduce plastic use has now grown into a full-fledged tree-planting initiative with over 4 lakh trees planted so far. It’s a small shift in the way beauty works, but a giant leap for the environment.

2. Clan Earth

Sustainable, plastic-free, and entirely made in India, Clan Earth makes stylish travel and everyday backpacks, but what makes them really stand out is their mission. For every product sold, the brand claims to plants five trees. Their goal? Planting 1 million trees by 2030. Every purchase comes with a code so customers can track the impact they've made. They also partner with reforestation projects across India, helping not only restore green cover but also support tribal communities and local wildlife habitats. 

3. One Less

This low-waste personal care brand is rooted in minimalism, both in packaging and practice. Every product from One Less, whether it’s their shampoo bar or face cleanser, comes with a promise: for every bottle or bar sold, they claim to plant a tree. Their products are vegan, cruelty-free, and made with biodegradable ingredients, but it’s the simple idea of “One Less plastic, One More tree” that drives their mission. The goal isn't just zero waste, it’s positive impact.

4. No Nasties

No Nasties has been a pioneer in India’s sustainable fashion space, long before it became a buzzword. Made from organic cotton, their clothes are not just free of chemicals and fair trade certified, but they also come with a promise of reforestation. For every product sold, No Nasties claims to plants three trees. Their forest-friendly approach is part of a larger philosophy they call “planet-positive,” which means they give back more to the earth than they take. In 2023, the brand crossed the milestone of planting over 100,000 trees.

5. Dabur

Dabur, one of India’s oldest wellness brands, has been quietly doing its part for the planet. As part of its Corporate Social Responsibility (CSR), the company runs large-scale afforestation programs, particularly in degraded forest areas and tribal regions. In 2022 alone, Dabur claim to have planted over 1.5 lakh trees across India. Unlike new-age brands, Dabur doesn’t build its brand identity around this initiative, but its consistent efforts over the years show that legacy brands, too, can take sustainability seriously.

6. Godrej Group

Godrej & Boyce, the industrial arm of the Godrej Group, is a rare example of an Indian corporate giant that’s as committed to business as it is to biodiversity. The company maintains a 1,750-acre mangrove forest in Vikhroli, Mumbai, yes, inside city limits. Apart from conserving this green space, they also run reforestation projects across India and support community-based tree-planting drives. Godrej’s model shows that tree-planting doesn’t have to be a marketing hook; it can be an ongoing responsibility.

7. Brown Living

Brown Living isn’t a brand in the traditional sense; it’s a curated marketplace for sustainable products across fashion, home, wellness, and lifestyle. But what ties everything together is their carbon-neutral promise. For every order, Brown Living claims to plant a tree through verified afforestation partners. Their “shop and plant” model has helped thousands of consumers contribute to the environment while discovering low-impact alternatives for everyday life.