These Indian Brands Made to Our Watchlist in Just One Year — 2023-2024

Local Samosa showcases the best Indian homegrown brands across various categories, including skincare, wellness, clothing, food, and tech, that have made it to our watchlist in just a year's time! In this article, we feature brands from our BTWOF in 2025 list such as Anaar, Suzo Ice 'O' Magic, Dusky India, and many more. If you're looking for top brands to shop from, give this article a good read! 

1. Anaar

Anaar is a first-of-its-kind brand, redefining the fashion industry with its pioneering collection of bridal-inspired footwear. Founded by Tanushri Biyani in 2024, the brand combines comfortable shapes with fresh designs to deliver luxury Indian footwear with a modern and desi twist.

2. Brand Name India

Founded in 2024 by Rahul Jain, Brand Name India assists in providing a brandable service name. It deals in pre-owned Hindi domain names for Indian start-ups and businesses.  

3. Conscious Mithaiwala 

Conscious Mithaiwala was founded in 2023 by Arihant Jain and Harsh Kedia to change the face of traditional Indian sweets. The brand name itself identifies the brand motto, which stands for promoting guilt-free consumption of sweets. Keeping in mind the spike in health issues and diseases because of sugar, the brand uses ethically sourced ingredients with innovative dishes to promote a better lifestyle. 

4. Dusky India 

Dusky India is a skincare brand started by Ansha Tanwar. The products are 100% natural, eco-friendly and financially sustainable for everyone. Following the Indian tradition of Ayurveda, the brand believes in prioritising skincare for diverse needs and an unisex audience. 

5. Hempzero

Hempzero is a sustainable clothing brand founded by Tanushree Bajla in 2023. Just like the brand name, this clothing line focuses on using hemp as its choice of fabric. They create functional, versatile yet chic clothes which are sustainable and perfect choice for unberabalbe summer heat. 

6. Indian Garage Co

Indian Garage Co is a D2C brand founded by Anant Tanted in 2024. The brand specialises in creating trendy, Y2K and GenZ apparel for men. It features labels like TIGC (Men’s Wear), FreeHand (Women’s Wear), and Hardsoda (Plus-Size Menswear). The high-quality fabric, the trendy designs, and the comfortable fabric are what set the brand apart from its competitors.

 7. Kitsters

Kitsters is a DIY kits and lifestyle product brand founded by Nidhi M Agarwal in 2023. The brand is India’s largest DIY kits brand for adults, offering a variety of kits in an array of categories like art, craft, gardening, food and lifestyle. Kitsters is dedicated to transforming the daily routine of adults by bringing back the creative spark in their lives. 

8. Mama Nourish

Founded by Usha Shrotiya, Yash Parashar, and Kunal Goel, Mama Nourish is a brand changing the snacking culture in India by incorporating traditional Indian recipes into convenient modern snacks. It includes innovative products like Laddubars- energy bars inspired by classic laddoos, made with millets, dry fruits, and fenugreek.

9. Mila Beauté 

Mila Beauté is redefining the Indian beauty industry by introducing products that are Indian skin tone and climate-friendly.  The products made are entirely vegan, PETA-certified and dermatologically tested. It provides toxin-free products like Gloss Girl Lip Gloss and  Pout Party Lipstick Kit. 

10. Moody Skincare

Catering to all skin types and conditions, Moody Skincare is a vegan, clean and cruelty-free beauty brand founded in 2024 by Shubhika Jain. The fun and quirky packaging and the formulation of the finest ingredients are what make it unique. Their sunscreen is a fan-favourite among all Gen Zs. 

11. Movieme 

Movieme is India’s first entertainment technology company using personalised content recommendations with real-money gaming. With the assistance of AI, users can discover movies and shows while offering an interactive way to engage with the entertainment and earn cash. It was founded by Bhavesh Joshi in 2024

12. Mul Secrets 

Mul Secrets was founded in 2023 by Pooja Parkar in Mumbai. It is a wellness brand that blends Ayurveda and modern science to enhance skin and gut health. Mul Scerets prioritises natural and ethical formulations and sustainable packaging. 

13. Niyara India 

Niyara India is a luxury fashion brand founded in 2024 by Manasi Shetty. It includes versatile pieces of clothing with a touch of luxury for today’s modern woman. Niyara effortlessly blends sustainability, luxury and femininity through its apparel. 

14. Salt Oral Care

Make oral care your priority with Salt Oral Care. Get the picture-perfect smile with Salt Care, as the brand is on a mission to reinvent the dental industry. All the products formulated are toxin-free, paraben-free, peroxide-free, triclosan-free, carrageenan-free, fluoride-free and GMO-free. The brand packaging is 100% biodegradable and earth-friendly. 

15. Scuzo Ice ‘O’ Magic 

Founded by Gagan Anand, Scuzo Ice ‘O’ Magic is India’s first live popsicle brand, providing handcrafted popsicles and gelatos made from natural ingredients. Focused on health-conscious consumers, it combines a live popsicle-making experience with an open kitchen concept.

16. Sooper Dooper Kids

Sooper Dooper Kids is a brand founded by Nevil Darukhanawala in 2024. It is a children's clothing brand that specialises in fashion with social impact through its ‘One Purchased, One Donated’ concept. Every purchase that one makes supports t-shirt donations to underprivileged children and fun events with partner NGOs.

17. Tash Bags

Founded by architect Tanu Gaikwad in 2024, Tash Bags pays an ode to local artisanal craftsmanship while honouring the slow fashion and sustainability mantra. The brand creates handmade wooden handbags that blend innovation with Indian artistry.