9 Homegrown Clothing Brands to Check Out if you have Already Exhausted H&M and Zara’s Collection!

Let’s be honest: brands like H&M and Zara have ruled our wardrobes and will continue to do so, but haven’t we already explored their collection? Well, some of you might surely have. And even if you have not, whether a fashionista or not, we are always on a spree to find the latest trends, new designs, brands and sustainable clothing options. So, here we are, once again, to your rescue with some of the most trendy, sustainable and new-age clothing brands.  Also, these brands are Local Samosa Brands to Watch Out For in 2025, approved!

Hempzero

Hempzero is a sustainable Hemp clothing brand that makes apparel with 100% organic hemp fibres and Azo-free dyes. Founded by Tanushree Bajla in 2020, the vision behind the brand was to promote sustainability in every way possible. You can find co-ord sets, kurta sets, blazers and dresses, which are certified SPF proof with up to 96.4% SPF protection without the use of any external chemical or natural coating, as claimed by the brand.

House of Fett

House of Fett is an Indian fashion brand that sells modern and sophisticated clothing for women. The brand’s name comes from the German word “Fett”, which means bold and confident. Visioned by Esha Bhamri in 2017, it offers a range of products, including readymade garments, dresses, pant sets, jumpsuits and more, with new silhouettes and designs with every drop. They even use organic, undyed cotton to contribute to the sustainability factor with statement pieces. 

Kazo

Kazo is a women’s fashion brand started by Deepak Aggarwal in 2007. The brand offers a wide range of clothing and accessories, including tops, dresses, outerwear, co-ord sets, jumpsuits, bags, and fragrances. If you are looking for trendy designs with comfort and affordability, then this can be your go-to brand. 

Odette

Started by Mamta Roy in 2020, Odette is a fashion brand that infuses Victorian-inspired designs with modern aesthetics, offering a unique mix of ethnic and Western wear. From sarees and lehengas to chic dresses and blazers, it caters to women seeking sophisticated, culturally rich attire. Also, if you are tying your knots soon or attending someone's wedding, they provide bespoke bridal services and limited-edition festive collections, too. 

Phue 

Phue, founded by Panya Gupta in 2021, is a bridge market brand that merges minimal designs with art to curate wearable fashion. The brand specialises in creating wearable art with a focus on sensory indulgence, innovation, and sustainability. From co-ord sets to shirts and blazers to skirts, you can find every piece of clothing in a vibrant avatar.

Khaaki 

Khaaki is a premium streetwear brand known for its authentic designs that combine fashion and comfort. Specialising in oversized t-shirts, baggy cargos, and versatile shirts, Khaaki’s products feature bold prints, intricate graphics, and relaxed fits. With a commitment to sustainable fashion, Khaaki uses eco-friendly materials, water-based inks, and zero waste manufacturing practices. If you are looking for a casual streetwear brand, you can check out Khaaki. 

Lea Clothing Co.

Lea Clothing Co. is a sustainable fashion brand designed for women with real curves. Founded by Lavanya Aneja in 2021, Lea celebrates body positivity, size inclusivity, and sustainability with carefully crafted, timeless pieces that flatter the Indian body type. The brand offers made-to-order designs using export surplus fabrics. Lea’s corset-style dresses and tops have become viral sensations, gaining popularity for their fit, comfort, and lasting appeal. So, you can try your hand at them. 

The Indian Garage Co. 

The Indian Garage Co. is a D2C fast-fashion brand offering stylish, comfortable apparel for men and women. Anant Tanted started this venture in 2024 with a focus on Gen Z consumers. It features labels like TIGC (Men’s Wear), FreeHand (Women’s Wear), and Hardsoda (Plus-Size Menswear). Known for diverse fabrics, trendy designs, and affordability, the brand can be the next star in your wardrobe. 

Niyara 

Niyara India is a premium fashion brand with luxury couture-inspired designs for women. It was founded by Manasi Shetty in 2024. Offering elegant evening gowns and versatile workwear, it crafts exclusive pieces from sustainable fabrics. So, if you are looking for statement office or party wear, you can check out Niyara.