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Across India, a growing wave of homegrown brands is redefining how we think about fashion, beauty, home, and everyday living. Rooted in craftsmanship, sustainability, and thoughtful design, these labels reflect a shift towards mindful consumption and locally driven creativity. From handwoven textiles and plant-based wellness to material innovation and contemporary design studios, each brand brings a distinct perspective shaped by place, purpose, and people. Together, they highlight how Indian brands are building relevance not through scale, but through intention. Local Samosa lists down 25 homegrown brands that stole the show in 2025.
1) Aina
Aina is a popular Indian clothing and lifestyle brand known for handcrafted kurtas, suit sets, and block-printed cotton apparel. Its collections focus on everyday elegance — combining traditional Indian textile techniques with modern silhouettes. Customers love Aina for its breathable fabrics, quality stitching, and comfortable fit, making it a go-to for casual and semi-formal wear.
2) Irida Naturals
Irida Naturals stands out as a sustainable home and kitchenware brand that crafts products from eco-friendly materials like rice husk and wheat straw. It aims to reduce plastic consumption by offering durable, biodegradable alternatives — from bowls and mugs to serveware. Irida has an eco-centric mission focused on minimising waste and creating beautiful, functional products that are kind to the planet.
3) Impulse Coffees
Impulse Coffees is a homegrown Indian coffee brand that offers flavoured coffee blends with playful names and vibrant branding, appealing especially to a younger audience. Founded by entrepreneur and online creator Sarah Sarosh, it focuses on ethical values and Made-in-India products. The coffees are described as smooth and everyday-friendly, with flavours like vanilla, caramel, and hazelnut that make them ideal for casual sipping or gifting.
4) Tich Leather
Tich Leather is an Indian leather accessories brand that specialises in handcrafted leather bags and goods made in small batches with a focus on quality and functionality. The brand creates a range of classic and everyday leather products — including tote bags, sling bags, backpacks, wallets, organisers and pouches — designed to be durable and practical while maintaining minimalist style. Emphasising responsible production, Tich uses full-grain leather and traditional hand-cut, hand-stitched processes rather than mass manufacturing.
5) Studio Abrash
Studio Abrash is an Indian studio that specialises in handcrafted rugs and carpets, blending traditional weaving with modern design sensibilities. Their approach bridges heritage craftsmanship with sustainable materials like wool, silk, and eco-fibres, creating bespoke pieces that elevate interiors. The brand’s story speaks to preserving Indian craftsmanship while offering luxury design.
6) Dot & Key
Dot & Key is a homegrown Indian skincare and personal care brand founded in 2018 by Anisha Saraf and Suyash Saraf in Kolkata, India. It was created to fill a gap in the Indian beauty market for effective, clean, and fun skincare solutions that address real skin concerns while being easy and enjoyable to use.
7) ellementry
ellementry is an Indian lifestyle and homeware brand known for its handcrafted, sustainable products that bring warmth and intention into everyday living. Founded in 2018, the brand works closely with Indian artisans to create tableware, kitchen essentials, décor, furniture, and gifting pieces. Each product balances form and function, combining traditional craftsmanship with clean, contemporary design.
8) Juhu Beach Studio
Juhu Beach Studio is a Mumbai-based sustainable lifestyle brand that upcycles textile waste into handcrafted bags, accessories, and home products. Founded in 2020 by NID graduates, the brand transforms discarded fabric into vibrant, functional pieces with a playful design language. Sustainability lies at its core, with a strong focus on reducing landfill waste through creative reuse. Each product is handmade and produced in limited quantities, making every piece unique.
9) Past Modern
Past Modern is an Indian fashion label that blends the rich cultural heritage of India with contemporary design, creating clothing that feels meaningful and modern at the same time. The brand was founded by Shivang Chandna, whose vision is to celebrate Indian art, history, and craft by translating them into wearable pieces that tell a story. Past Modern’s collections — including art-inspired lines like the Raza series — pay homage to legendary Indian artists and cultural motifs, turning history into fashion
10) Dwij
Dwij is an Indian fashion brand that focuses on recycling used denim. Rooted in sustainability and ethical production. The label is known for its use of natural fabrics, earthy palettes, and silhouettes that prioritise comfort without losing visual appeal. Its collections often reflect a slower approach to fashion, encouraging mindful consumption over trend-driven buying. By working closely with artisans and small production units, Dwij supports local craftsmanship while maintaining quality and consistency.
11) Reneé Cosmetics
Reneé Cosmetics is a homegrown Indian beauty brand that has gained attention for its innovative, easy-to-use makeup and personal care products. Known for experimenting with formats like dual-ended lipsticks and multifunctional beauty solutions, the brand focuses on convenience for modern users. Reneé positions itself as accessible and trend-aware, catering largely to a young, urban audience. Its product range spans makeup, fragrances, and grooming essentials designed for everyday use.
12) Nukkad Studios
Nukkad Studios is an Indian fashion and lifestyle label that draws inspiration from street culture, everyday observations, and contemporary Indian identity. The brand’s designs often feature bold graphics, expressive typography, and relaxed silhouettes that resonate with younger audiences. Rooted in the idea of storytelling, Nukkad Studios translates familiar social themes into wearable pieces. Its approach blurs the line between art, commentary, and fashion.
13) Vyakti India
Vyakti India is an Indian sustainable fashion brand founded in 2020 that specialises in cruelty-free, plant-based leather accessories such as bags, wallets, laptop sleeves and totes. The brand uses innovative materials like cactus leather, banana leather, olive leather and eucalyptus leather as eco-friendly alternatives to conventional animal leather. Vyakti India positions itself as a conscious fashion label with a focus on thoughtful design, sustainable materials and reduced environmental impact, rejecting plastic across its supply chain.
14) Muddy Jumpers
Muddy Jumpers is an Indian stationery and lifestyle brand that specialises in paper products like journals, notebooks, planners, and productivity accessories. The brand’s collections include undated planners, goal-setting notebooks, and creative stationery designed for everyday use and organisation. Its products are typically offered online with a focus on simple, functional design for planners, sketchers, and stationery lovers. The brand appeals to people who enjoy analogue organisation, creative journaling, and minimalist paper goods.
15) No Name Perfume
No Name Perfume is an Indian fragrance brand that takes a minimalist approach to scent and branding. By focusing on the fragrance itself rather than elaborate narratives, the brand encourages users to form personal associations with each scent. Its perfumes are designed to be versatile and wearable across different moods and occasions. No Name Perfume reflects a shift towards understated luxury in the Indian fragrance space. The brand resonates with consumers who prefer subtlety over overt branding.
16) Handmade in Hampi
Handmade in Hampi is an Indian brand rooted in slow and conscious craftsmanship, inspired by the heritage and landscape of Hampi. The label focuses on locally sourced and handcrafted products made by artisans in Hampi. Its design language is understated, allowing the material and making process to take centre stage. By working closely with artisans, the brand supports traditional skills while keeping the collections contemporary.
17) Weavers Studio
Weavers Studio is a Kolkata-based textile and fashion initiative dedicated to preserving and promoting Indian handloom traditions. Known for its deep engagement with artisans, the studio works extensively with natural dyes, indigenous fibres, and regional weaving techniques. Its approach is research-driven, often reviving forgotten crafts through thoughtful design and documentation. The brand represents the intersection of craft, history, and contemporary relevance.
18) Delta Charms
Delta Charms is an Indian jewellery brand that focuses on minimal, handcrafted pieces designed for everyday wear. The label is known for its clean forms and subtle detailing, making its jewellery easy to layer or style independently. Its collections balance simplicity with character, avoiding overly ornate design. Delta Charms caters to those who prefer understated accessories that fit seamlessly into daily life. The brand reflects a modern approach to jewellery rooted in wearability.
19) Huts and Looms
Huts and Looms is a sustainable Indian fashion brand that emphasises handwoven textiles and ethical production practices. The label works closely with artisan clusters to create garments that highlight traditional weaving techniques. Its designs are functional and comfortable, often suited for everyday wear in natural fabrics. Huts and Looms positions itself within the slow fashion movement, encouraging longevity over trends. The brand appeals to conscious consumers seeking authenticity and craftsmanship.
20) Tribalveda
Tribalveda is an Indian wellness brand rooted in Ayurveda and indigenous healing traditions. The brand works with tribal communities to source herbs and ingredients ethically, the brand mainly focuses on Jamun-based products. Its products are formulated around traditional knowledge systems, adapted for contemporary use. Tribal Veda emphasises sustainability, traceability, and community engagement. The brand represents a blend of ancient wisdom and modern wellness needs.
21) Ugaao
Ugaao is an Indian gardening and urban farming brand that makes plants and plant care accessible to city dwellers. Known for its easy-to-use products, from live plants to soil and tools, the brand simplifies gardening for beginners. Ugaao promotes green living by encouraging people to grow plants at home, even in limited spaces. Its approach combines education with practical solutions. The brand reflects a growing urban interest in sustainability and nature-based lifestyles.
22) Vivokh Studio
Vivokh Studio is an Indian design studio that creates handcrafted home and lifestyle products with a strong focus on material exploration. The studio blends traditional techniques with contemporary aesthetics, resulting in objects that feel both functional and artistic. Its collections often highlight texture, form, and subtle detailing. Vivokh Studio values small-batch production and thoughtful design processes. The brand appeals to those who appreciate craftsmanship-driven interiors.
23) Doft Candles
Doft Candles is an Indian fragrance brand that creates scented and decorative candles. The name “Doft” comes from the German word Düft, which evokes experiencing the world through scent, and the brand draws inspiration from memories and sensory moments. Doft’s collection includes a variety of organic and artisanal candle formats — from pillar and votive styles to artistic glass vessels and lid-jar designs — with a wide range of fragrance profiles like lemongrass-clove, vanilla, jasmine, oud and bergamot. The brand also offers wax tablets and decorative candle pieces that blend aesthetic design with fragrance, appealing to lovers of premium, sensory home décor
24) Catwalk Botanics
Catwalk Botanics is an Indian non-alcoholic beverage brand that creates plant-based botanical spirits designed as alcohol-free alternatives to traditional gin and vodka. Founded in 2024, the brand crafts several distinct botanical blends intended to mirror the sensory experience of conventional spirits without any alcohol or added sugar. Catwalk Botanics gained wider attention after appearing on Shark Tank India Season 4, where it pitched its concept to investors while emphasising health consciousness and social drinking alternatives.
25) Mogasu
Mogasu is a sustainable Indian fashion brand born in Goa that creates handcrafted sarees and apparel inspired by the region’s culture, nature, and everyday life. The name Mogasu comes from the Konkani phrase meaning “let there be love,” reflecting the brand’s ethos of slow, mindful fashion and emotional connection to craft. Its products are primarily hand-block printed on breathable fabrics like cotton, linen, and silk, with traditional techniques done in small batches to preserve artisanal skill and quality.