Brand Announcements, Launches and Releases | May Second Week

This is your chance to get yourself updated on all the brand announcements, releases and launches. From Otherside Whiskey to the new summer launches by Parsi Dairy Farm, Local Samosa is back with all the details you need to know for the second week of Mayl!

Otherside Whiskey Wins Gold at Asian Spirits Masters 2025

Otherside Whiskey was awarded a prestigious Gold Medal at the Spirits Business Asian Spirits Masters 2025. The brand achieved this feat within just three months of launch. Otherside is a whiskey that is shaped by India’s scorching summers, heavy monsoons, and perceptible seasonal swings. This gold medal is more than a win for Otherside as a new generation of Indian spirits is stepping forward.

JK Tyre Expands its Retail Footprint in Rural India

JK Tyre & Industries Ltd.,  a widely known name in the tyre industry, unveiled its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana as part of the company’s expansion into rural India, targeting towns with populations of one lakh or less. The company will be kicking off the Rural expansion programme across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu and Telangana over the next three months. The initiative will be scaled up with a nationwide rollout later this year.

MP Tourism Launches Immersive Zone at KidZania

The Madhya Pradesh Tourism Experience Centre was officially inaugurated at KidZania Mumbai, with a simultaneous launch at KidZania Delhi NCR, offering children a unique opportunity to engage with the heart of India in an immersive and interactive setting. The Centre introduced two virtual adventures- a Jungle Safari and River Rafting. This initiative is said to develop children's social skills, emotional awareness, skill development and psychomotor skills. 

Parsi Dairy Farm Launches a Summer Fiesta 

Parsi Dairy Farm, one of Mumbai’s oldest and iconic dairy, announced the launch of a new summer menu. This is a chance for guests to indulge in all things Mango as Parsi Dairy Farm introduced treats like Mango Kulfi, Mango Yoghurt, Mango Lassi and more. Guests can also play fun in-store games: Lassi Landslide, Toss-A-Toffee, and Pin The Tail. This summer fest will be available only till May 25. 

Celebrate Mother’s Day With a Curated Meal at On Kourse

This Mother’s Day, celebrate with a curated meal at On Kourse. The Mother’s Day Special Offer has 30% off on the total food bill, and one complimentary mocktail for every mom. The venue is On Kourse, at the Karma Lakelands. This offer will be valid for lunch and dinner hours on May 11. 

Alyve Health Partners with Hudle 

Alyve Health, India’s health-tech platform, is advancing its vision of "Health Plans Reimagined" by introducing Gym Pass and Sports Pass. These offerings are part of Alyve Health’s comprehensive health plans, seamlessly blending fitness, habit coaching, proactive well-being, and medical care into a transformative experience. The Gym Pass and Sports Pass are powered by reputed partners like Hudle and Fitpass. 

Nazar’s Subsidiary Absolute Sports Acquires TJRWrestling.net and ITRWrestling.com

Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced, it has signed definitive agreements to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. 

Rohan Corporation announces Shah Rukh Khan as the new Brand Ambassador

Rohan Corporation, Mangalore’s builders and developers, announced the Bollywood legend Shah Rukh Khan as its official brand ambassador for Karnataka. This collaboration with Shah Rukh Khan reflects the company's goals to set new benchmarks in Karnataka’s real estate landscape.

La Densitae Expands to Kolhapur with Advanced Hair Restoration Services

La Densitae Hair Skin & Laser Clinic, a hair restoration and aesthetic treatment provider, announced the launch of its new clinic in Kolhapur. Located on the first floor, Padmawati Building, 1727, 6th Ln, opposite Ashta Bank, CS, E Ward, Mahalaxminagar, Rajarampuri, the clinic brings solutions for hair loss and aesthetic care closer to residents of Maharashtra’s cultural capital.

Adarsh Sweets Opens New Outlet in Goregaon East

Adarsh Sweets, a well-known sweet shop, proudly opened its newest outlet in Goregaon East, Mumbai. Founded in 1970, Adarsh Sweets is carried forward by brothers Sumit and Yash Thakur. 

Sereko Introduces its Anti-Acne Biome Range

India’s psychodermatology brand, SEREKO, has introduced a new acne care range - Anti-Acne Biome range. This collection is designed to address acne at its root, combining advanced acne-treating actives with stress-relieving ingredients. With a strong foundation in psychodermatology, this new range combines powerful actives to target the three main causes of acne - inflammation, excess oil and stress. It includes products like Pore Cleaning Face Wash, Clear Corrective Serum and more. 

Saregama and Pocket Aces Collaborate at Waves Summit 2025 

Saregama and Pocket Aces collaborated for the Waves Summit 2025, a gathering of content creators, brand leaders, and digital media innovators, held in Mumbai this weekend. The event had various elements like an immersive experience stall, a walk-through installation reminiscent of the digital Van Gogh exhibits. Rare footage, timeless melodies, and vibrant visual storytelling brought to life how Saregama has played a vital role in the country’s music and entertainment heritage.