Indian Beauty & Personal Care Brands that Should be in your Cart

For the longest time, people have associated beauty with physical appearance, but in 2025, beauty is beyond that. It's not just about posting pretty pictures on social media, it's about the way you feel from within! So if you want to redefine unrealistic beauty standards and bring out the beauty within you, then check out these Beauty & Personal Care Brands that deserve a spot in your cart from Local Samosa's Brands to Watch Out For!

Aminu

If you’re looking for that one single product that will work wonders for your skin, then Aminu deserves your attention. Products from Aminu can be used across all ages, genders and skin needs. Their products are formulated with the finest ingredients and are meticulously balanced for gentleness and pro-grade results. Nordic Peat, Dead Sea Salt, Acai Berry, Diacetyl Boldine and Glutamic Acid are a few of the ingredients used in these products.  

Avni Wellness

Founded by Sujata Pawar and Apurv Agarwal, Avni Wellness is India’s leading brand focused on breaking the stigma attached to menstrual and feminine health. The products made are quality tested, do not harm your body and are earth-friendly. Avni Wellness also has a body-inclusive range of products with a range of seven sizes.

Indus Valley Organic

Indus Valley Organic - The name itself suggests what the brand mantra is! Founded by Dr Harinder Arya & Mr Shyam S Arya, are biotechnology scientists focused on crafting organic and natural hair and skin care products. Through the usage of natural herbs and organic ingredients, the brand aims to celebrate self-care for all. 

Pilgrim

Pilgrim deserves a spot in your cart. The brand focuses on delivering globally sourced effective and clean beauty ingredients to the Indian market. Their product range is free from sulfates, parabens, toxins, and mineral oils. It is also 100% vegan and dermatologically tested. A few of their best-selling products are the 10% Vitamin C Serum, Squalane Glow Moisturizer and the 3% Redensyl + 4% Anagain Hair Growth Serum. 

Salt Oral Care

Make oral care your priority with Salt Oral Care! Get the picture-perfect smile with Salt Care, as the brand is on a mission to reinvent the dental industry. All the products formulated are toxin-free, paraben-free, eroxide-free, triclosan-free, carrageenan-free, fluoride-free and GMO-free. The brand packaging is 100% biodegradable and earth-friendly. Salt Oral Care has taken the conscious decision to use aluminium-based toothpaste packaging as 1.5 billion plastic toothpaste tubes fill landfills every year. 

TNW- The Natural Wash

A pioneering brand in the self-care industry is The Natural Wash. The Natural Wash aims at formulating products that are natural and organic. The brand’s holistic approach to delivering chemical-free and cost-effective products is what sets it apart. Their products cater to various skin issues like pigmentation, tanning and acne. A few of their best-selling products are the Detan Face Pack, Steam Distilled Pure Rose Water, Sun Protection SPF 50 Spray, Beetroot Lip Balm, Amla Bhringraj Hair Mask and many more. 

The Skin Story

The Skin Story was founded by Ravina Jain in 2019 to develop and deliver expertly formulated skincare and haircare products using high-quality, effective ingredients like Moringa, Green Apple stem cells, Blueshield, Saniscalp, and many more, tailored to meet the needs of Indian skin. The Skin Story educates people about skincare, how to take care of skin concerns, and what is required in skincare regimens. While the market is flooded with products and everyone is trying to sell something, The Skin Story aims to cater for all skin concerns.

In 2025, beauty goes beyond the surface, embracing a holistic approach that prioritizes how you feel inside. These Beauty & Personal Care brands are leading the charge, offering products that empower you to redefine beauty on your own terms.