Monkey Shoulder, the free-spirited blended malt owned by William Grant & Sons organized the sixth season of 'Ultimate Bartender Championship' amongst the bartending community in India
Monkey Shoulder, the free-spirited blended malt owned by William Grant & Sons organized the sixth season of 'Ultimate Bartender Championship' amongst the bartending community in India. The championship culminated its Mumbai city round on 22nd May at Lord of the Drinks, Powai with over 80 talented bartenders from the city mixing, moving, and shaking to claim the mask.
Hosted and judged by Monkey Shoulder India’s Brand Ambassador and Chief Monkey Officer, Gaurav Sareen, the event saw a gush of energy from a zealous group of bartenders paving their way through five exciting mixology challenges. The top finalists from Mumbai, Vishal Tawde from PCO Mumbai, Rudra Kumar from Blah, Jay Mhamunkar from Eve emerged with flying colors and will now compete with other city-round finalists at the finale.
This year, the brand is set out to “Unmask the next champion” aka the most passionate and skillful bartender across the country. The championship is structured to evaluate "the skills that pay the bills.” The five distinct levels of the competition concentrate on essential skills like industry knowledge, pouring, nosing, table service, and nailing the perfect serve.
Commenting on the championship, Kapila Sethi Kad – Marketing Head, said, "Monkey Shoulder is proud to support the bartending community in India. The Ultimate Bartender Championship is a testament to the brand’s ethos of light-heartedness, cheeky creativity, and enthusiasm. The city round in Mumbai witnessed some of the best bartending talents in the country. This has further strengthened our commitment to grow trade in the city and help these bartenders thrive and reinvent themselves."
Speaking on the first two city-rounds of the 2023 season, Gaurav Sareen, Brand Ambassador and Chief Monkey Officer, Monkey Shoulder India, said, "The Ultimate Bartender Championship is a hunt to unmask, untap and unleash the hidden talent amongst the bartending community. It provides a platform to the creative geniuses of the alco-bev fraternity to help them grow and excel in this field. Mumbai city round saw a bunch of talented bartenders showcasing their skills and talents with utmost passion.”