With Walkers&Co by Johnnie Walker Refreshing Mixers (non-alcoholic) on board, SAUCE by SOCIAL offers immersive experiences and a stellar line-up of artists!
After a big hit in Mumbai last year, SAUCE by SOCIAL a festival that is centered around Music, Art, Crypto & Hypewear is back in three cities – Mumbai, Delhi and Bengaluru. In collaboration with Johnnie Walker Refreshing Mixer (Non-Alcoholic), SOCIAL, a hospitality brand has lifted its game by expanding this contemporary culture festival into a 3-city affair. It will be held on March 18 in Delhi, March 25 and 26 in Mumbai and April 8 in Bengaluru.
So what makes this festival so unique, you ask? Here's the reason:
1) The Line-up: SAUCE festival-goers will be in for a treat with an impressive lineup of international headliners and upcoming Indian independent artists. In Delhi, attendees can look forward to live performances by Latin pop legend Manu Chao, young and innovative hip-hop producers Sandunes, and talented rapper RedVeil who has already co-signed with JID and Denzel Curry. Meanwhile, heavy giants such as Manu Chao, Seedhe Maut, and Yellow Diary will take centre stage in Mumbai, along with rising stars like Anyasa and RedVeil. In Bangalore too, the line-up features Manu Chao, Parvaaz and Thaikkudam Bridge, as well as the talented Seedhe Maut.
2) Art & Design: The Art Garden will showcase the work of young visionaries who are shaping the aesthetic of the future. Aaquib Wani, an experiential designer & art director has again designed this year's festival. The talent lineup for this year's Art Garden also includes Sajid Wajid Shaikh, a self-taught visual artist specialising in illustration and design. With an appetite for collaboration and creation that never ends, Shaikh's work is truly awe-inspiring. Another highlight of the Art Garden will be the young collective from Srishti School of Design, 3 tier AC, who are sure to dazzle festival-goers with their unique and eclectic work.
3) NFT & Crypto: SAUCE will also feature an NFT gallery empowering creators through NFTs, cross-cultural NFT collaborations and inclusivity on the chain. SAUCE NFTs can be mined for benefits at Impresario Handmade Restaurants.
Mayank Bhatt, CEO of Impresario Handmade Restaurant says, “We are thrilled to bring SAUCE back for another year of innovation and inspiration. With the addition of Delhi and Bangalore, we are expanding our reach and creating opportunities for more talented creators to showcase their work. SAUCE is all about pushing boundaries and challenging norms. We can't wait to see what our incredible community of artists, entrepreneurs, and performers will bring to the table."
4) Hype Marketplace: The festival is a celebration of fashion and gaming, and this year, SAUCE is proud to welcome a range of incredible brands to the festival, including Natty Garb, SUGGA, Evemen, Lab88, and many more. CDC Experience is taking over the lifestyle section of SAUCE in Delhi and Mumbai. Join in on the fun with games like Sneaker Pong, Lace Up Challenge, and Treasure Hunt, and get a chance to win amazing prizes worth up to 200,000!
Sharing her perspective on the initiative, Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India and South Asia, Diageo said, “Johnnie Walker has been a beacon of progress and is committed to constantly pushing boundaries through its rallying cry of ‘Keep Walking’ narrative. We are excited to partner with SOCIAL once again for SAUCE to disrupt the cultural outlook. With Walkers&Co at the forefront of the collaboration, we aim to inspire people to revive socialising responsibly while engaging with the cultural change makers.”
SAUCE can be seen as more than just a festival but a celebration of the culture of the future. Whether you are a tech enthusiast, a foodie, art or music lover, get ready to immerse yourself in a world of innovation, creativity, and flavour!
When: March 18, 12 p.m.-10 p.m.
Where: 1AQ, Near Qutab Minar, Seth Sarai, Mehrauli, New Delhi
When: March 25 and 26, 12 p.m.-10 p.m.
Where: Bayview Lawns, Mumbai
When: April 8 2023, 12 p.m. -10 p.m.
Where: Moongate Events Venue, Bengaluru