The brand is backed by investments from the movie star Sanjay Dutt, Netsurf CMD, Sujit Jain, MyLab Founders, and a few angel investors.
India’s new age one-stop marketplace for hype sneakers and streetwear brands, DawnTown launches their first ever premium sneakers store in Bandra, Mumbai on 4th March 2023. The brand co-founded by Kushagra Patwari and Risheek Agarwal in March 2021, aims to provide the consumer with a seamless experience while shopping for their favourite sneakers and streetwear and provide them with a trusted platform for all their hype needs. The goal is to build a community for sneakerheads and fashion enthusiasts.
The plush 1800 sq. ft. store located in the heart of Mumbai, Bandra, will have Dawn Town’s exclusive collection of sneakers and streetwear from premium brands like Air Jordan, Yeezy, Adidas, and Nike, among others. All their offerings are 100% verified and authentic. The store will also have an in-house café to enhance their customer’s shopping experience.
DawnTown is aiming to provide its consumers access to an exclusive range of sneakers and streetwear that are not easily available at retail stores and websites, at the best price. The zest and passion of these young entrepreneurs have already helped DawnTown make a mark in the footwear category. The brand will now be backed by superstar Sanjay Dutt and Mr. Sujit Jain, Chairman, and Managing Director, Netsurf Communications Pvt. Ltd, one of the largest direct-selling brands in India through their substantial investment.
The investment will further propel the growth plans of DawnTown and will reinforce the brand’s vision to enhance the technology and shopping experience every day and deliver the consumers authentic sneakers and apparel right at their doorsteps. They plan to open multiple stores in multiple cities in India and globally and enhance the offline experience for their consumers.
Speaking on the association, Mr. Sanjay Dutt commented, “I have been a sneakerhead all my life. I have always had a thing for cool shoes. Through the 90s, I was majorly into cowboy boots. After the 2000s, sneakers became my thing. I was smitten by the make, designs, colours. I am so thrilled and excited to attach my name to a whole range that represents my love for sneakers. We plan to go wild with it and create ground-breaking products together. I can’t wait for the world to witness our range and join us!”
In the words of Mr. Sujit Jain, Chairman, and Managing Director, Netsurf Communications Pvt. Ltd., “Empowering young and talented entrepreneurs is always delightful, the team at DawnTown has figured out many relevant aspects of their business model at an early stage, I was impressed with their focus on authenticity & knowledge of contemporary fashion trends, more power to team DawnTown..!”
DawnTown founders, Risheek and Kushagra expressed, “Sneakers always excited us but before DawnTown we never knew how big the sneaker market already is and it's getting bigger in the coming years. With this investment, our major goal would be to set up our flagship store in Pali Hill, Mumbai, curate our inventory, enhance the experience for the consumer, and provide sellers a platform to sell their sneakers while getting the fastest payout.”