The Saree Sneakers: How about wearing sneakers under sarees with style?

'The Saree Sneakers' is a digital store run by Shruti Gupta. They offer the best embroidered and Gota sneakers suited for all ethnic wear.

Weddings are the most-celebrated custom in the country where women drop no chance to look perfect. Though, as time passes by, sometimes they feel tired because of their uncomfortable footwear. All thanks to the age-old customary to wear heels with lehengas and sarees. The salt on their wounds increases when men continue to rock the dance floors. However, Shruti Gupta from Kolkata is making sure that this customary is soon be replaced with comfort. In this e-store, 'The Saree Sneakers', she offers sneakers suited for all ethnic wear bringing a major change in the fashion industry.

The store has the best fusion of style and comfort for all age groups of women as it provides local crafts and embroideries on a modern-day sneaker. The establishment of the store is also a result of seeking comfort at weddings. "I was going to attend a wedding and wanted some comfortable shoes with great style. Not being able to find anything, I planned to make the first one," Shruti said.

The online store of Shruti Gupta has an end number of beautiful and stylish sneakers. From embroidered and rainbow to jewel and gota, the sneakers are available at an average price ranging from Rs 3,500 to 6,000. The sneakers provide the best experience for women all over the country as it is delivered within ten days of making an order.

Big sigh for brides

Being a complete sneaker lover, Shruti wanted to offer comfort, look, wearability, and style, to women all in one sneaker. She says that Sneaker is a very technical product. "We had to do a good amount of trial and errors before the first one was out," she added. However, it became an instant hit as per her expectations. "We have been very lucky that women of all ages have accepted us very easily. We always get a call back after the wedding season is over, telling us how it was a blessing to them. Brides have now found this to be an all-nighter for every party night," she said.

Shruti believes that urban Indian women identify themselves with both the Indian and the global image. And, hence, they are done with stilettos. "We feel that sneakers are here to stay, in India as well as internationally. The world is moving towards choosing comfort over fashion. The athleisure industry is booming, and so are sneakers," she said.

Shruti Gupta, who receives an average of hundred orders per month, aims to give people quality and comfort to make their lives easier. She is also planning to add other products to her store.



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