Founded by Priyanka Chopra Jonas – her affordable haircare brand is focused on Clean, Effective Formulas And Sustainable Recycled Packaging Made From 100% Plastic Trash.
Anomaly, the brainchild of global icon Priyanka Chopra Jonas, finally makes its India debut exclusively on the country’s leading beauty and lifestyle-focused retailer, Nykaa. Founded by actress, producer, activist, and author Priyanka Chopra Jonas, in partnership with global beauty incubator Maesa; Anomaly is getting attention for its clean, performance-driven formulas and eco-conscious packaging and now brings its robust hair solutions to Priyanka’s home country.
Launched exclusively on Nykaa on 26th August, Anomaly was built on the philosophy that everyone should have access to quality haircare without compromising on choice, price, or the planet.
Anomaly, as the name suggests, is built upon Chopra Jonas' belief that all individuals are unique, and hair reflects that. Committed to making more sustainable choices in her personal life, Priyanka was motivated to channel her passion for the environment into her brand. Everything in the collection is gender neutral, priced starting at Rs.750, and is housed in bottles made from 100% plastic trash and infinitely recyclable cans.
"I’m so proud to bring Anomaly haircare to India. What makes our India launch incredibly special is that this brand was born here, from the haircare routines I followed growing up, and now it’s coming home," said Priyanka Chopra Jonas, Founder of Anomaly. “We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandmom during regular oiling, deep cleaning and conditioning routines. With this in mind, and alongside my partners at Maesa, we developed a collection of products formulated with powerful and effective ingredients that love your hair from the root to tip. Thank you to the team at Nykaa for your partnership and a warm welcome to the family.”
The collection consists of end-to-end hair care solutions via shampoos & conditioners for different hair needs, high-performance hair & scalp oil & entry into high-growth & emerging product categories with dry shampoo, and bonding mask