Masaba Gupta Launches her Cosmo-Wellness Brand, LoveChild

Honest, embracive, and playfully-vibrant packaging, LOVECHILD is made with empathy at its core, enabling a unique expression of self-love.

Masaba Gupta introduces her debut cosmo-wellness brand, LOVECHILD, with a varied product line of high-performance colour cosmetics, skincare, and wellness solutions formulated for every age group, with colours developed to suit all skin tones to embrace indigenous characteristics. 

Created thoughtfully and responsibly with efficacious global ingredients, the brand offers an audience that embraces multiplicity in self-expression. Born to bridge the gap between makeup & skincare, the products are formulated as skin vestments; not only are they highly pigmented and high on performance and quality, but they are also clean, vegan, gluten, and cruelty-free.

The brand is a celebration of the mindset that believes in beauty as much as it does in overall wellness, both mental and physical. The founder, Masaba Gupta, explains, “LoveChild as a term has been weaved into my destiny ever since I was born, and now it’s time to weave that destiny into a brand. For many years I’ve looked at this term negatively, so I thought it was time to make it positive with a brand that would resonate with individuals who have been labeled all their lives too.”

While the brand is aspirational, LoveChild is also accessible for young millennials to get their hands on the signature Masaba aesthetics, with the offerings starting at INR 100.

With this endeavor, Masaba aims to reduce the barriers and social hesitations that come with approaching beauty and wellness for first-time enthusiasts. LoveChild intends to be a one-stop destination for all conversations on beauty and well-being, delving into self-love facets, nutrition and nourishment by experts, wellness mantras, and more.

Also Read: Beauty brand Secret Cosmetics is reviving the traditional skincare secrets of Manipur!

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