India’s iconic dairy brand, Keventers, is all set to expand its dessert footprint pan India with the launch of its new ‘Ice Creamery’ brand that will have 6 exciting and fun ice cream flavours.
The 96-year-old legacy brand not only caters to nostalgia but also understands what Millennials and Gen Z want from a product. Now there’s more for everyone. From grandparents and parents who remember the good old days of Keventers at Connaught Place, to their children, who have collected their topical and quirky glass bottles. They have solidified their presence in the dessert space by launching a new product range to the portfolio.
Amongst all the new flavours of Keventers new ice cream packs, there is something for everyone. For chocolate lovers, the range consists of Belgian Chocolate, made from the finest dark cocoa and Triple Chocolate, with swirls of dark chocolate ice cream mixed with cookie chunks and chocolate bits, making the new flavours even more decadent. Everyone’s summer favourite, Alphonso Mango, has the sweetness of the Ratnagiri Alphonso mangoes folded into a rich and buttery creaminess while the Mocha Almond Fudge Brownie has brownie bits and fudge chunks whirled into caffeinated notes of mocha, putting your mocha cravings to a sweet end. The range also consists of berry new flavours, with Blueberry Cheesecake, which has the sweet tartness of blueberries and the crunch of buttery biscuits, and last but not least, Exotic Strawberry, made from lush and juicy strawberries, an all-time favourite! The ice creams contain no added preservatives or flavour.
Speaking on the new product launch, Agastya Dalmia, Founder & CEO, Keventers says, “After successfully launching Keventers ice-cream packs 2 years ago and piloting them across Delhi NCR, we are very excited to announce this latest development from the brand. We have worked very hard to keep the legacy of Keventers going. ‘Keventers Ice Creamery’ reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio.
The pandemic was difficult for a lot of businesses, but we owed it to our consumers to keep the magic of Keventers alive. Today, we are focused on building direct-to-consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato. To this end, over the last 2 months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow, and Bhubaneswar, and have plans in place to steadily scale across the country in the next 6-9 months.”