“Palat Palat Palat Road Ki Taraf” says Mumbai civic body through floating hoardings visible from Bandra-Worli Sea Link!

A drive through Bandra-Worli Sea Link was informative on Monday with the floating digital hoardings containing advertisements of BMC and Mumbai Police.

If you did not pass the Bandra-Worli Sea Link on Monday, you definitely missed a pleasing sight informing residents to follow traffic and COVID rules. We are saying this because floating digital hoardings could be seen from the Sea Link yesterday with various slogans. 

“Mud Mud Ke Na Dekh, You, the one on driver’s seat” was amongst one of the advertisements that people noticed while passing the Sealink.

Zen Digital Media, which owns the space, will provide the space to brands who would be advertising in this space.

Ads of Mumbai Police and BMC visible from Bandra-Worli Sea Link

However, the company inaugurated the advertising space with the ad campaigns of Brihanmumhai Municipal Corporation and Mumbai Police.

Another advertisement placed there was “We’ve got our eyes on you. Make sure you wear your mask properly.” The hoarding containing the ads was reflecting through the waters making it a worth remembering sight.

There were also other advertisements saying, “Maximum City Maximum Precautions” and another one showing an unmasked man with Rs 200 (fine for not wearing a mask).

We appreciate this unique way of spreading awareness. Mask it up, people!

Also Read: Mumbai Worli Sea Face gets first LED traffic signal!

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