First-of-its-kind, Starbucks Diwali Blend creates a delicious moment to savour for the holiday
Starbucks India is celebrating the festival of lights with the debut of a new seasonal whole-bean coffee, Starbucks Diwali Blend, to customers across India and select global markets. Reinforcing Starbucks’ long-term commitment to the market, the exclusive Starbucks®Diwali Blend honours India’s coffee-growing communities by highlighting new estates each year from India’s rich tradition of expert coffee producers.
Starbucks Diwali Blend is a tribute to the region’s deep coffee heritage and expertise, made with hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the verdant hills of Karnataka and Tamil Nadu. The indulgent and immersive experience was developed specifically for customers in India. This unique blend features a balanced acidity, warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit.
The package design depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns. The central rangoli pattern reflects the symbolic triumph of good over evil and embodies the spirit of Diwali, the most auspicious day of the year in India. Starbucks®Diwali Blend is the second Starbucks whole bean coffee to be entirely sourced, roasted, and packaged in India, following the launch of Starbucks® India Estates Blend in 2013.
To overcome the challenges associated with creating a new coffee during COVID-19, Starbucks collaborated remotely with the local coffee team to trial, develop and roast the Diwali Blend. From different coordinates across the globe, the team successfully sampled different combinations together before landing on the final blend. This is Starbucks’ first coffee blend that’s been created remotely.
Starbucks®Diwali Blend is available for a limited time across all stores in India. The delightful tin is perfect to take home, gift, or add a touch of joy to celebrations by sharing with family and friends.
Since entering the India market in 2012, Starbucks remains committed to ethically sourcing and roasting the finest-quality coffees in the world. Customers can enjoy the Starbucks Experience at 196 stores across India.
Experience of the Starbucks’ Master Class:
The virtual master class held by Starbucks India for the launch of their new coffee Diwali blend was a perfect kickstart for the festive season. The thought of gathering the coffee lovers and connoisseurs virtually on a platform to brew the perfect cup of coffee was pretty nice.
Usually, while making a coffee, we tend to forget what all goes into your coffee. At the master class, after a long time did we pause to take in the aroma, understand its ingredients, waited for it to brew properly before taking the ultimate sip. Well, all in all, it was a coffeelicious experience and an ideal way to bring in the festivities.