Zouk, an Indian lifestyle brand, recently presented the 2nd edition of Zouk’s Proudly Indian Fashion Show at Holiday Inn, Saki Naka in Mumbai. with Local Samosa as their community partner. The theme of Zouk's Proudly Indian Fashion Show was ‘Bazaar,’ capturing the vibrant essence of the Indian market. The event brilliantly showcased the lively and diverse facets of Indian culture, bringing the bustling energy and colours of a bazaar to the forefront of the fashion experience. Nine leading content creators from Mumbai showcased their presence on the runway, while more than 80 content creators attended the event.
The creators graced the runway with elegance, showcasing Zouk's best-selling bags and footwear with style and sophistication. Each creator elegantly walked the ramp adorned in Rajkumari by Richa Haware's creations. The exquisite ethnic attire, paired with Zouk bags and footwear, infused an elevated and harmonious essence, amplifying the allure of both fashion pieces.
Overwhelmed by the success of the event, Disha Singh, the founder of Zouk, shared her thoughts saying, “We are delighted to witness the enthusiastic participation of numerous top Indian content creators in this movement. At Zouk, we have always believed in the potential for a Proudly Indian brand, and the overwhelming support of over 6,00,000+ happy customers fuels our commitment to this cause. This is just the beginning, and we plan to make this showcase an annual event to amplify the message of pride and cultural appreciation."
Sayantani Ghosh, a renowned Indian actress, who stole the spotlight as the showstopper mentioned, "I am thrilled to have been part of Zouk's Proudly Indian Fashion Show, where their commitment to celebrating Indian roots and craftsmanship perfectly aligns with my passion. The runway was not just a display of fashion; it was a captivating journey through the rich tapestry of our cultural heritage. Being the showstopper for this event fills me with pride, as it beautifully encapsulates the essence of our diverse and vibrant traditions."
Moreover, prominent celebrities and content creators adorned the runway, including Lataa Saberwal, celebrated for her role in ‘Yeh Rishta Kya Kehlata Hai’; Roop Durgapal, recognized for her contribution to ‘Balika Vadhu’; Krittika M Sharma, Indian Television actress, model, and content creator and Kajol Kothari, a popular digital creator who confidently strutted down the ramp.
Pradeep Krishnakumar the Co-founder of Zouk said, "Witnessing the consistent recognition of our passionately established brand, Zouk, fills me with pride. The success of our fashion show has not only propelled our growth but also inspired us to diversify our product offerings in alignment with our commitment to representing Indian roots while embracing modernity. Specifically tailored to meet the needs and expectations of today's modern woman, our expanding range reflects our dedication to evolving alongside our community. Following the triumph of our fashion show, we have decided to
intermittently mark our milestones and uphold the brand's philosophy through celebratory events."