Xylys Appoints Indian Cricketer Abhishek Sharma as Brand Ambassador

Xylys, a premium watch brand marketed and retailed by Titan Company Ltd., has announced Indian cricketer Abhishek Sharma as its new brand ambassador. The association reflects the brand’s focus on engaging with a generation that values precision, performance, and contemporary design.

Xylys combines Swiss watchmaking with an international urban design approach. Its range includes Swiss made and Swiss movement watches, designed to balance distinct styling with functional clarity. The watches feature bold silhouettes, strong design lines, and Swiss precision, and are housed in 316L surgical-grade stainless steel cases with sapphire crystal glass for scratch resistance and long-term clarity. Built for everyday wear, the watches also offer water resistance and refined finishes focused on durability and performance.

Abhishek Sharma represents a blend of performance and modern sensibility. Recognised as a young talent in Indian cricket, he is known for his approach on the field as well as his contemporary personal style off it. His journey reflects focus, preparation, and confidence, values that align with Xylys’ brand philosophy.

As Abhishek Sharma’s presence continues to grow across sport, style, and popular culture, the partnership places Xylys within conversations around ambition, movement, and modern expression. The association marks a new phase for the brand as it brings Swiss craftsmanship into dialogue with evolving global aspirations.

Speaking on the announcement, Kalpana Rangamani, CSMO, Titan’s Premium watches, said, “ Xylys is designed for individuals who value quality and are confident and intentional about the styling choices they make. Abhishek embodies that dual spirit through his journey- a powerful combination of strong performance and contemporary, confident styling. This aligns naturally with what Xylys represents, making this association both authentic and meaningful.”

Commenting on the association, Abhishek Sharma said, “As a professional athlete, precision and consistency are extremely important to me. I’m drawn to products that are well crafted, thoughtfully designed, and built to perform. Xylys reflects that balance of Swiss craftsmanship and modern style, and it feels like a natural fit for how I approach both my sport and my personal style. I’m looking forward to representing a brand that values performance as much as personal expression.”