Shilpa Shetty Backed WickedGud Raises Rs. 20 Crore

WickedGud, an Indian noodles and pasta brand, raised Rs. 20 crore in its latest funding round as it looks to deepen
its omni-channel presence and accelerate product innovation in high-growth consumption categories.

Existing investors, including Orios Venture Partners, Asiana Fund, and Shilpa Shetty, have doubled down on their investment, following a Rs. 20 crore round raised in November 2024. The round also sees participation from Shajikumar Devakar, Co-Founder of Neo Wealth Management; Ajay Mehta, former Content Head at WPP; Sonika Ravula, General Partner at Optional Gravity; and Rahul Colaco, CEO at Fraser & Neave,  who joined the company’s cap table.

Bhuman Dani, Founder & CEO, WickedGud, said: “The last 12 months have been pivotal for WickedGud. We have delivered 3x revenue growth, expanded our footprint to over 5,000 retail stores, and successfully entered new high-velocity formats. This funding allows us to scale with discipline, strengthen our go-to-market engine, and build a brand that consistently delivers on taste, nutrition and affordability for India’s next generation of consumers.” The brand is currently available across leading online and quick-commerce platforms, including Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart. 

Rehan Yar Khan, Managing Partner, Orios Venture Partners, said: “WickedGud’s strong execution, rapid growth across channels, and category-leading innovations in cup noodles and Korean spicy formats make them one of the most exciting emerging FMCG brands in India. We are doubling down because their trajectory, market share gains, and brand love clearly demonstrate they are building a household name in the making.”