TimeVallée Expands its Footprint in India, opens Third Boutique in Chennai

TimeVallée and Art of Time opened its third boutique in India. The Swiss watch multi-brand retail concept entered the market in March 2024 in Mumbai, followed by the second opening in Bengaluru the same year.

This August, TimeVallée marks another expansion across India with the opening of its boutique, right in the heart of Chennai. The store features a façade that incorporates a large screen, which greets guests with projections of the latest watch releases from the Maisons. The first floor will offer a curated selection of the finest watch brands such as Baume & Mercier, Bulgari, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Piaget and Roger Dubuis.

“Our retail concept has been warmly embraced by horology enthusiasts across India. This positive response is leading us to open our third store in the country. As always, we have challenged ourselves to design innovative luxury spaces, a project made possible through our collaboration with Art Of Time,” says Hélène Maslin, Deputy CEO of TimeVallée.

The Art Of Time directors' passion for watches started from a young age. It opened its first 'shop-in-shop' concept boutique in 2015. “We are honoured to partner with TimeVallée in opening this new boutique, and we are looking forward to welcoming our clientele as well as watch enthusiasts who are keen to develop their passion, " says Bharat Kapoor, Director of Art Of Time.

Gaurav Bhatia, Director of Art Of Time, adds, “At the heart of our approach is the belief that our customers are part of our family. This philosophy is encapsulated by our core value of 'We grow, you grow', which guides us in building meaningful relationships and achieving shared success”.

The Chennai store, which spans three floors, highlights Swiss retail concept's commitment to innovation and forward-looking approach, as encapsulated in its motto, "Heritage and beyond." The Grand Opening event will be celebrated on 21st August 2025.