The Souled Store Announces Redwolf Acquisition Expanding its Pop Culture Merchandise Empire

The Souled Store, a popular Indian apparel brand known for its pop-culture-inspired clothing, announced that Redwolf, a popular name in the pop culture merchandise industry, is now officially a part of their team. This acquisition marks the beginning of a new era for both brands, as they also bring fans more of the unique, fandom-driven products they love.

Redwolf’s founders, Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, will be joining The Souled Store team. Their expertise and passion will play a crucial role in further enhancing their ability to offer innovative products that resonate with fans across India and beyond.

“Merging with The Souled Store was the next logical step in realising our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights,” said Vivek Malhotra, Co-Founder of Redwolf.

Fans can now look forward to an even wider selection of unique designs, exclusive collaborations, and innovative products — all under one roof. This partnership brings The Souled Store closer to its ultimate goal: to become a global lifestyle brand that speaks to the soul of every fan.

"We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products are a perfect fit,” said Vedang Patel, Co-Founder of The Souled Store. “This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co-build this shared vision with the founders of Redwolf.”

The Souled Store remains dedicated to providing a platform for passionate fans, with products that reflect their favourite movies, characters, and moments. This acquisition strengthens our commitment to keeping fans at the heart of everything we do.