The Souled Store's 'World for All' Facility Rescues 300+ Stray Animals

The Souled Store is a popular Indian clothing brand that is known for its quirky prints, aesthetic clothes inspired by pop culture. The brand is also known for its clothing on various pop-culture series such as One Piece, Naruto and Marvel. There are a total of 40+ stores scattered across India. The brand has recently launched an exclusive QR tee - when scanned, the barcode leads to a donation page, where supporters can directly contribute to the care of rescued animals. The page also offers a glimpse into the lives of the animals being nurtured at the shelter, showcasing their transformation from abandoned strays to cherished companions.

With the assistance of their World For All facility, they’ve already rescued and rehomed over 300 dogs and cats. They have also provided medical treatment and nourishment. Since 2023, The Souled Store has taken full responsibility for the operations of the World For All Animal Care Facility, ensuring consistent support, resources, and oversight for the ongoing rescue efforts.
 
“We’ve always believed that a brand should stand for more than just profits. Supporting World For All and eventually running the shelter ourselves was one of the easiest decisions we’ve made. It’s not charity. It’s just the right thing to do,” said Vedang Patel, Co-founder of The Souled Store.
 
The initiative has also received heartwarming support from the entertainment industry. Actors Soha Ali Khan, Kunal Khemu and Nikita Dutta, among others, have proudly worn the T-shirt and voiced their support for the cause. Their involvement has helped draw attention to the importance of adopting and protecting stray animals, amplifying the message of compassion and care. Yet, in a time when social campaigns are often crafted for attention, this initiative stands apart, with no marketing blitz, no PR spin, and no product push. It is, at its core, a reflection of The Souled Store’s values: giving back to the voiceless, simply because it’s the right thing to do.

Here's the link to the World For All facility clothing.