The Sleep Company opens its 75th store in Hyderabad

A comfort-tech brand opened its 75th store in India, located at Himayat Nagar in Hyderabad. The new store will be the company’s 8th outlet in the city, catering to the rising demand from the residents for good quality sleep solutions. Stepping into the outlet, visitors will be invited to explore an extensive product array, featuring patented SmartGRID mattresses, smart recliner beds, pillows, office chairs, and recliner sofas. With two additional outlets on the horizon, the company is further prepared to expand its presence in the city.

Sleep Deprivation is a major issue across the key metro cities in India with several citizens being sleep-deprived owing to their busy lifestyle, social media addiction etc. A Lancet study published in 2023 stated that Telangana has quite high (over 25%) central obesity and hypertension cases. Studies show a direct correlation between lack of sleep and an increase in obesity and hypertension. The Sleep Company has always endeavoured to provide science-backed, innovative, and exceptional quality sleeping and comfort solutions to all consumers.

The Sleep Company currently has multiple stores across Andhra Pradesh including cities like Vizag, Vijayawada, Warangal & Guntur. With Hyderabad being the second-highest contributing city in terms of sales for the brand, this development is in line with the company’s strategic aim to establish a strong presence in the southern region of the country. As seen by its six-fold growth in only two years, The Sleep Company has rapidly expanded its reach across the country in just four years. 

Priyanka Salot, Co-founder of The Sleep Company, said, "The inauguration of our 75th store is a momentous occasion for us. It not only reflects our journey of relentless innovation but also reflects our commitment to redefining the way India sleeps. With plans to launch over 150+ stores nationwide by the end of 2024, we are poised to bring our transformative sleep solutions closer to customers across the country."

“Our uniqueness is in the fact that all our stores are company-owned, company-operated (COCO) thereby ensuring consistent brand experience and service excellence for all consumers. Our goal remains unchanged – to empower individuals to embrace the calming power of sleep and lead healthier, happier lives," she further says. 

The Sleep Company's Hyderabad store will provide customers with a firsthand experience while offering tailored solutions to meet every need. With an impressive track record of successful store openings over the last 18 months, the company has solidified its leading position in the comfort-tech industry as one of the fastest-growing omnichannel brands in the country.