Artistic Home Décor Brand The Artment Raises Rs. 10 Crore in Pre-Series A round led by Inflection Point Ventures

Contemporary home décor and lifestyle brand The Artment raised Rs. 10 Crore in a Pre-Series a round led by Inflection Point Ventures. IPV made its investment in this round through IPV International as well, utilising the GIFT
City route. The round also saw participation from Siyaram Family Office, ESV, Capitar Ventures and others. The funds raised will be deployed over Category Expansion, Investment in ‘Art Lab’ – a tech-platform to crunch data, launch products and towards Channel Expansion.

The Artment is EBITDA positive and is aiming to reach 100 Cr ARR in the next six months. Closing in on a decade of experience in building and scaling e-commerce businesses, they’re backed by a deep supply chain network present in most key art and manufacturing clusters across India, such as Moradabad, Khurja, Firozabad, and Jodhpur. The product development is driven by ‘Art Lab’ that balances art, functionality, and contemporary living using data-driven consumer insight and trend analysis.

Vinay Bansal, Founder and CEO, Inflection Point Ventures, says, “The home and Living sector in India was often overlooked by consumers in the past; however, due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products. The Artment is perfectly positioned in the market, providing artistic, well-designed products and a premium experience to their customers at an affordable price point.”

The Artment was co-founded in 2019 by Aditya Agarwal and Aanchal Agarwal. Aditya Agarwal, Founder and CEO, The Artment, says, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”