That Sassy Thing Secures Funding to Lead India's Women-First Sexual Wellness Revolution

That Sassy Thing, India’s leading women-first sexual wellness brand, has successfully raised funds with support from Inflection Point Ventures. Founded by Sachee Malhotra and Himanshu Bhalla, the brand is redefining the way women engage with sexual health, pleasure, and body literacy. With a focus on stigma-free, women-centred innovation, it has seen 200% year-on-year growth, serving over 50,000 customers nationwide. Its products are now available online and through major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart, as well as select curated cafés across Delhi NCR.

“At Inflection Point Ventures, we see enormous potential in women’s sexual wellness and education—an area historically overlooked. That Sassy Thing is flipping the script with inclusive products and credible, stigma-free education. We are proud to support their mission,” said Vinay Bansal, Founder & CEO of Inflection Point Ventures.

That Sassy Thing is a women-first brand focused on promoting conversations about vaginal health, PCOS, menopause, and sexual wellbeing. Their Healing from Sexual Trauma masterclass, awarded the UN Laadli Media & Advertising Award for Gender Sensitivity 2024, highlights their commitment to advocacy. With new funding, the brand plans to expand its team, scale operations, and develop solutions that address women’s real needs.

“Sexual wellness needs a rebrand,” said Sachee Malhotra, Co-founder. “For too long, women have been either ignored or objectified. We’re here to change that by offering stigma-free education and products designed for real women’s needs.”

Co-founder Himanshu Bhalla added, "The market is massive and deeply untapped. With rising awareness and global exposure, we’re on track to build India’s largest sexual wellness brand for women.”

With India’s sexual wellness market projected to reach Rs. 24,000 crore by 2030, That Sassy Thing is at the forefront of a vital cultural and commercial shift—where sexual health is treated with the respect, care, and inclusivity it deserves.