Actor Tamannaah Bhatia Launches Tamannaah Fine Jewellery, a Contemporary Fine Jewellery Brand

Actor Tamannaah Bhatia has entered the fine jewellery retail space with the launch of Tamannaah Fine Jewellery, a contemporary fine jewellery brand that brings together design, craftsmanship, and a modern way of wearing luxury. Taking on the dual role of founder and creator, Tamannaah introduces a brand shaped by her personal design sensibility and long-standing connection to jewellery and craftsmanship.

Built around the philosophy “Beyond the Occasion”, Tamannaah Fine Jewellery is rooted in the idea that fine jewellery should be worn every day rather than reserved for special moments. The brand focuses on pieces designed to move with the wearer, reflecting personal style, mood, and individuality. This approach positions fine jewellery as part of daily expression, rather than something stored away or worn only occasionally.

Tamannaah Bhatia shares, “I’ve always loved jewellery, but I felt there was space to look at it differently. I wanted to create pieces that women can actually live in, not something you pull out just for an occasion. I think jewellery should move with you, reflect your mood, and feel like a part of who you are. That’s really what this brand is about making fine jewellery that feels easy, expressive, and truly personal.”

While fashion wardrobes in India have evolved to become more fluid across day and night, fine jewellery has largely remained tied to specific occasions. Tamannaah Fine Jewellery seeks to bridge this gap by introducing a design language aligned with how women live today. The brand focuses on creating a modern vocabulary for fine jewellery that is relevant both within India and internationally, blending traditional artistry with a contemporary global aesthetic.

The brand’s design identity is built around the idea of duality, exploring contrasts such as the seen and unseen, the masculine and feminine, and the sun and the moon. This vision is expressed through three core collections: Half & Half, The Flick, and Plumptious. Crafted in 18K and 14K gold with natural diamonds and gemstones, the pieces balance structure and movement, with signature details including split-bezel settings, bold six-claw mounts, and the Flick link that twists mid-formation to create a sense of motion. Accents of multi-shape pavé in white and black rhodium add depth and texture to the designs.

Tamannaah Fine Jewellery is developed through a close partnership between Tamannaah and her father, Santosh Bhatia. Together, they oversee the brand’s entire process, from design development and production to the final retail experience. Their shared focus on detail, craftsmanship, and authenticity shapes the foundation of the brand and guides every piece created.

The brand’s flagship store in Juhu reflects this philosophy through a contemporary retail environment designed to feel welcoming and familiar rather than formal. The space brings together gold, light, and movement, with fluid architecture and thoughtful use of texture. The store is intended to feel like a lived-in space, echoing the brand’s belief that fine jewellery should feel expressive, personal, and part of everyday life.

At its core, Tamannaah Fine Jewellery presents fine jewellery as a personal perspective rather than an occasion-led choice. With a global outlook and an intimate approach to design, the brand positions each piece as an extension of the wearer, shaped by how she lives and expresses herself.