TABP Raises $3 Million to Scale Affordable Packaged Beverages for Bharat’s Mass Market

Coimbatore-based TABP Snacks and Beverages, a beverage manufacturer catering to Bharat's needs, raised $3 million (around Rs 26 crore) in a funding round led by LC Nueva. The recent funding round also included
participation from Entrust Family Office and investors Arun Mukherjee and Soumya Malani. This investment comes as the FMCG challenger brand focuses on tapping into India's rapidly growing mass-market beverage sector.

Founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, a husband-and-wife engineer duo, TABP will use the capital to expand distribution across southern and eastern states, introduce new beverage formats, and scale manufacturing capacity. The company recorded Rs. 212 crore in sales in FY24-25, up from Four crore in FY19, and aims to cross Rs. 800 crore in sales over the next three years before expanding to pan India
and exploring a public listing.

“India’s beverage revolution won’t be defined by metros alone but by consumers of Bharat. For millions of consumers in tier-2 towns, industrial belts, and rural markets, there is still a gap between taste, hygiene, and affordability. Our goal is to deliver quality beverages that feel aspirational yet remain accessible,” said Prabhu Gandhikumar, co-founder and CEO of TABP.

TABP aims to formalise this segment by identifying beverage formats with strong regional affinity, often hyper-local flavours sold in loose, unhygienic environments, and delivering them as packaged, consistent products with a value-for-money proposition. The founders believe this creates a scalable path similar to how organised snack, dairy, and packaged water players formalised unbranded consumption in the last two decades.

LC Nueva’s spokesperson said, “We have been early believers in TABP’s vision and are proud to see their focused execution translating into tangible growth. Our conviction in brands catering to BHARAT remains strong, and TABP exemplifies this opportunity. TABP’s growth signals a new wave of aspirational yet value-conscious consumption.”

"Under Prabhu’s leadership, TABP has found a niche segment of aspirational and value-conscious customers. Its focus on differentiated flavour offerings proves that companies can innovate at scale while continuing to serve customer needs. We look forward to the next few years as the company grows profitability and becomes a major player in the category,” said a Partner at Entrust Family Office.