Subko, the speciality coffee chain popular in Mumbai, has opened its doors in Bengaluru. But this is not just another update for the company. The brand, after its popular outlets in Mumbai, has moved to the flagship store in Namma Banglore that speaks stories of the bygone times and nostalgia naming it, 'Ajji House by Subko'.
According to the brand's announcement, the outlet has been opened in a 70-year-old house owned by a woman, which speaks volumes about the history witnessed by three generations of the family. Located on Double Road, this place, which has allowed the brand to introduce its coffee products to Bengaluru residents, offers a quiet, nostalgic atmosphere.
In 1953, when the IT city of India had not taken the technological shape, Kamalamma, who was the grandmother of Sharath Reddy and Shwetha Gowri bought this property in a government auction. A native of Kaikondrahalli had moved to the city centre in Bengaluru with only one mission in mind - that she had to provide the best education for her son. She settled at Double Road so that she could get her son to attend the nearby Bishop Cotton Boy's school.
The house boasted red-oxide floors and textured windows where her grandchildren experienced their childhood. Following its purchase, and for decades to come, this bungalow remained a place where the children were nurtured. Sarath and Shwetha spent most of their time, especially afternoons, under the shade of the rain tree in the courtyard.
Gradually, as time passed, the city transformed and so did the priorities for Sarath and Shwetha. They moved on from the house but as the company reports, they have kept these memories very close to their hearts.
On opening the outlet in Bengaluru, the company says that there could not be any space that could feel even more fitting. They hold a view that the decision to convert the Ajji house to Subko's new outlet is a "tribute to memories and values that spaces like these hold". The brand, through its Instagram post, mentioned that it is about "honouring the legacy of Bengaluru's old homes - places filled with character, stories, and a sense of belonging and community".
With the stories, taking to a nostalgic ride, Subko seems set to welcome the guests, probably hosting coffee with the charm of the bygone times wrapped in so many ways.