SPOYL, the fashion destination for Gen Z on Flipkart, is launching the official merchandise for the upcoming 1960s Netflix film ‘The Archies by Zoya Akhtar. Featuring over 300+ limited edition styles, the Archies Gang collection includes a wide range of apparel, footwear, and accessories spanning retro classics and modern silhouettes.
In a first-of-its-kind association, SPOYL and Netflix have joined hands to usher in a new era of nostalgic styles inspired by some of the most iconic pop-culture characters. Shoppers can channel the style of the iconic Archies cast - Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs. 799/-.
Announcing the Archies collection launch, Abhishek Maloo, Senior Director of Flipkart Fashion said, “With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We are thrilled to unveil the Archies collection which has been a special collaboration between fashion and entertainment in India - and the start of a new journey for us at SPOYL." He also mentioned that the brand will "continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers.”
The much-awaited Archies is releasing on December 7, 2023.