Snitch Raises Up to USD 40M in Series B to Enter Quick Commerce and Go Global

Snitch, known for shaking up India’s menswear space with a digital-first strategy, has raised up to USD 40 million in a Series B funding round. The investment, led by 360 ONE Asset with participation from IvyCap Ventures, SWC Global, Ravi Modi Family Office, and other angel investors, aims to power its next growth chapter. After raising Rs.110 crore in its Series A round, the brand now sets its sights on offline retail expansion, international testing, and entry into the quick commerce domain.

In recent quarters, Snitch built momentum by growing its store network past 55 locations, all while retaining a digital backbone that appeals to Gen Z and millennial shoppers. This latest fundraiser marks a decisive step as the brand sets an ambitious target to double its physical presence by the end of 2025. It also plans to launch new lifestyle product categories and pilot its offerings in international markets. Behind the numbers lies a brand focused on combining weekly trend drops with lean manufacturing to respond swiftly to changing tastes.

Vikram Gupta from IvyCap Ventures pointed to the brand’s capital-efficient execution and focus on its core demographic. Tuck Lye Koh of SWC Global added that the company’s supply chain depth and commitment to customer experience have helped it mature into a truly omnichannel label. According to Chetan Naik of 360 ONE Asset, Snitch’s integrated operating model and fashion agility give it an edge in maintaining profitability without compromising scale.

Having grown significantly since its 2020 inception, Snitch has managed to carve a unique identity by aligning fashion drops with evolving consumer preferences. Its ability to merge digital agility with physical experience helped it build a loyal customer base and establish sustainable unit economics. With the PwC India Investment Banking team and JSA supporting the transaction as advisors, Snitch’s Series B round is more than a capital injection—it’s a roadmap for a new era of style, speed, and scale in Indian menswear.