Snitch Opens Its First Experiential Store in Colaba, Redefining Fashion Retail

SNITCH, one of India’s leading D2C men’s fashion brands, has unveiled its first-ever experiential store, SNITCH 2.0, in the bustling Colaba neighbourhood of Mumbai. The launch marks the brand’s 79th store across the country and introduces a retail format that goes beyond shopping, turning the store into a hub for creativity, interaction, and community.

Breaking away from conventional retail models, SNITCH 2.0 is designed as an immersive experience. From its thoughtfully curated interiors to interactive zones for styling, self-expression, and content creation, the store encourages visitors to engage with the brand in a completely new way. Every corner tells the story of SNITCH’s journey, making the space both visually striking and experiential.

Siddharth Dungarwal, Founder & CEO of SNITCH, shared his vision, “SNITCH 2.0 is more than a store and a physical manifestation of our vision to create experiences that inspire. Colaba, with its vibrant cultural energy, makes the perfect backdrop for us to showcase this evolution. This is a step towards shaping retail as not just transactional, but transformational.”

The Colaba outlet will also serve as a venue for exclusive product launches, collaborations, and cultural events, merging fashion, music, and community. By blending retail with lifestyle and culture, SNITCH 2.0 demonstrates how the brand continues to push the boundaries of innovation.