Skechers Named Official Kit Sponsor for the All India Pickleball Association (AIPA)

Under the terms of the five-year agreement, Skechers will sponsor Team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of pickleball. The collaboration aims to enhance the playing experience for athletes across India and beyond, blending AIPA's deep understanding of the sport with Skechers' experience developing innovative pickleball products worn by elite athletes worldwide.

The collaboration with AIPA represents a strategic expansion of Skechers' presence in the Indian sports market, further solidifying its position as a premier destination for athletes seeking superior quality and performance.

Arvind Prabhoo, president of the All India Pickleball Association, said, “We are thrilled to embark on this transformative journey with Skechers. As pickleball continues to gain momentum as one of the fastest-growing sports in India, this partnership underscores our shared dedication to advancing the game and empowering players of all levels."

Rahul Vira, CEO of Skechers India, said, “Pickleball is one of the fastest-growing sports around the world and players everywhere love the comfort and performance of Skechers Pickleball footwear. As the Official Kit Sponsor of the All India Pickleball Association, we look forward to helping expand the reach of this fun and popular sport to more athletes across India with our innovative Viper Court collection.”

The partnership between AIPA and Skechers is poised to drive significant growth and innovation within the pickleball community, offering players access to innovative footwear and apparel designed to optimize performance and comfort on the court. As the sport continues to gain popularity across India, this collaboration represents a landmark moment in the evolution of pickleball, ushering in a new era of innovation and excitement for players and fans alike.