Global Music Icon Badshah Launches Shelter 6 High-Energy Vodka Co-Founded with Cartel Bros

Badshah, Indian musician and rapper, launched Shelter 6, a vodka co-created with Cartel Bros, the innovators behind whisky labels The Glenwalk with Sanjay Dutt and The GlenJourneys with Ajay Devgn. This vodka is distilled six times in Russia. With plans to capture a minimum 25% share of India’s vodka market and achieve a valuation of Rs. 700 crore within three years, Shelter 6 aims to redefine the business of luxury drinking in India. Soon, the drink will be available across Maharashtra and Goa in November 2025.

"Shelter 6 goes beyond vodka, it’s an experience rooted in emotion, passion and authenticity. From developing the name to defining the visual identity, I’ve been personally involved in every step of the creative journey. My goal was to create something that captures the spirit of today’s youth that is bold, disruptive and effortlessly smooth. Shelter 6 is for those who don’t slow down, who live unapologetically and embrace every moment without holding back.” ; shares Badshah, co-founder of Shelter 6.

Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz, adds, “With Shelter 6, we are bringing the next big wave in premium spirits. It is bold, energetic and crafted with absolute integrity. After the success of The Glenwalk and The GlenJourneys, we wanted to explore a new dimension that connects craftsmanship with cultural energy. Badshah brought that vision to life, combining authenticity, attitude and artistry in one bottle.”