Shanaya Kapoor and Gauri Tandon Launch Jewellery Brand Indinoor

Shanaya Kapoor and Gauri Tandon launched Indinoor, a jewellery brand from the House of Isharya today. It has been launched with the motive to translate that instinct into a brand for "women who love Indian craftsmanship but want pieces that are modern, playful, and easy to wear".

“My vision is to create something for women who appreciate Indian craftsmanship but want pieces that are easy, fun, and fit effortlessly into their style — jewellery you actually want to wear. “We’ve grown up seeing jewellery locked away or worn only on special occasions. Indinoor changes that — it’s about celebrating your style, choosing joy in the everyday, and making Indian jewellery truly your own”, says Shanaya Kapoor. 

The collection reimagines polki, jadau, temple work, zircon, and more through chaandbalis, celebratory sets, and designs crafted by master artisans. 

“With Isharya, we’ve built a brand that customers trust and love in the modern Indian jewellery space,” says GauriTandon, co-founder of Indinoor. “But we saw a clear gap — festive jewellery that still carried the glamour and craftsmanship we value, but in a way that feels effortless and current. When Shanaya and I spoke, the idea almost wrote itself. She instinctively understands her generation’s approach to style, and with Isharya’s backing, creating Indinoor together wasn’t just exciting — it was inevitable.”