Shamita Shetty partners with a home chef for a snack brand

A social media query led Actress and wellness advocate Shamita Shetty partner with a snack brand named, Meve Jars recently.

While the actress was looking for a snack, a craving for a clean, delicious snack made her put a question to her social media followers. While the responses flooded in, one, in particular, stood out. It was from Swati Soni, a home chef and the founder of Meve Jars, who sent over a sample of her handcrafted nut spreads. Liking the products made Shetty to join the venture. 

Talking about the same, Shamita Shetty says,"It's rare to find something that ticks all the boxes: clean ingredients, nourishing, and it tastes incredible. After I tried it, I just kept thinking about it, and a simple endorsement deal didn't feel right. I realised I didn't just want to be a face on a poster, I wanted to get involved and help grow the business. That’s why I reached out with a bigger idea—to join her as a co-founder and build this brand together."

For Swati Soni, whose brand began as a kitchen experiment, the call from Shamita was surreal. "When Shamita called and said she wanted to be my partner, I almost couldn't believe it," Swati admits. "She just got it. She understood what Meve Jars is about; real food, clean ingredients, no compromises. All I ever wanted was to share what I make with people, and with her by my side, that’s becoming a reality in a way I never expected."