Samantha Ruth Pabhu Joins Rishabh Pant as Good Game’s Global Ambassador

Good Game, a live global gaming reality show announced its launch in India. Samantha Ruth Prabhu has been named as a global brand ambassador along with Rishabh Pant and Ujjwal Chaurasia (Techno Gamerz). Good Game also announced aINR one crore (USD 100,000) prize money, along with the opportunity to represent India at a global level. Good Game plans to invest up to INR 100 crore annually in the show, and is currently inviting brand partners and sponsors to associate with this unique proposition that promises a minimum reach of 500 million amongst the core youth audience of India.

Commenting on the launch, Rai Cockfield, Founder of Good Game, said, “India is home to one of the world’s largest entertainment and gaming communities, and we are delighted to finally bridge the gap between these two genres for the first time in India. Good Game will empower talent from across India to pave their way to global recognition and lifelong opportunities, changing lives and careers. We have also seen tremendous response from brands looking to partner with this one-of-a-kind opportunity that provides an intersection of long-lasting content, strong community, and high potential commerce. I am extremely grateful to our ambassadors for lending their support and expertise to the show, which will be instrumental in finding India’s First Global Gaming Superstar.”

Talking about her association, Samantha Ruth Pabhu said, “Good Game represents how dreams are evolving today. Talent no longer fits into one mould, and ambition no longer follows a single path. What excites me about this platform is that it recognises creativity, confidence, and the courage to perform under pressure, while giving young Indians a chance to be seen on a global stage. This is not just a show — it’s an opportunity to redefine what success can look like for the next generation”.

Registration for Good Game India auditions is now open and can be done by any Indian citizen above the
age of 18 years. Shortlisted participants will be directly invited for an in-person audition in Mumbai on February 14 and 15, February 28 in Dehi and 1 March 2026.

To register, applicants are required to visit the application page and complete a short registration process. This includes filling in personal information, selecting a preferred audition city (Delhi or Mumbai), submitting a brief written introduction outlining their background as a gamer, creator, or entertainer, and why they believe they are suitable for the show, and uploading a video of up to one minute introducing themselves and, if they choose, showcasing any relevant skills.