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Cetaphil has appointed cricketer Rohit Sharma and his wife Ritika Sajdeh as brand ambassadors for its Cetaphil Baby range in India. The couple, parents of two children, will feature in promotions across various platforms.
The campaign highlights changing parenting dynamics in India, emphasising co-parenting and shared responsibilities between mothers and fathers. The Cetaphil Baby range, available in India for several years, includes products such as bathing bars, washes, shampoos, lotions, diaper creams, and massage oils. These products are available in stores and online.
Speaking on the partnership, Rohit Sharma, Indian Cricketer and Captain of the Indian ODI Team, represented by RISE Worldwide, said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”
Ritika Sajdeh added, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my pediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”
Raghavendra Sadashiva, Managing Director, Galderma India & South Asia said, “At Galderma, our vision is Advancing dermatology for every skin story. This is especially important when we are talking about Baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested1 and pediatrician recommended2. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and pediatrician-recommended2 skincare for their little ones.”