Roadcast Unveils TWM: A Bold Leap into the D2C Smart Tracking Market

With a track record of over nine years in software tracking systems, Roadcast is taking a significant step forward by entering the Direct-to-Consumer (D2C) market. The company has launched TWM (Track What Matters), a revolutionary suite of smart tracking solutions designed to enhance personal safety and smart monitoring. This holistic Software-as-a-Service (SaaS) platform caters to a wide range of needs, from vehicle tracking to the safety of pets, children, elderly family members, and even women’s security. TWM is compatible with an array of hardware devices, providing real-time tracking for diverse applications.

Rahul Mehra, Co-founder of Roadcast, highlighted the essence of this initiative: “We live in a safe bubble until an incident shatters that perception. Today, technology can be harnessed to not only stay safe but also to prevent unforeseen accidents. TWM empowers users with the control and clarity they deserve.” At the core of TWM’s mission are innovation and collaboration, pushing the boundaries of traditional safety measures and introducing intelligent solutions for modern-day concerns.

The product line includes a range of innovative items such as the TWM Car Charger, TWM Wired GPS Tracker, TWM Wireless GPS Tracker, TWM Pet Tracker, TWM OBD Tracker, TWM Dash Cam, and more. Each product is designed not only for convenience but also to offer peace of mind with seamless tracking and optimisation tools, all accessible through a single app. One standout feature is the Safety Tracker ID Card, equipped with an SOS button that links to three emergency contacts and allows two-way calling and location tracking. This feature is especially crucial for children, the elderly, and women, offering an immediate lifeline in times of distress.

For pet owners, the TWM Pet Tracker is a game-changer. Not only does it offer location tracking, but it also monitors step count and distance travelled, making it easier for pet parents to ensure their furry friends' safety. Additionally, TWM introduces practical solutions such as the Parking QR Sticker, enabling contactless communication if a vehicle is blocking another. The company also plans to launch smart tags and tracker cards for everyday items like phones, wallets, and laptop bags—ensuring that every aspect of modern life is covered.

As Roadcast ventures into the D2C space, the company is capitalizing on the growing demand for intelligent, consumer-focused solutions. By combining cutting-edge technology with real-world needs, Roadcast aims to make safety and monitoring accessible to all, catering especially to tech-savvy users aged 18 to 40. The company is poised to capture a significant market share in India, thanks to its focus on integrated, consumer-first products.