PVR INOX Elevates the Cinema Experience with No Commercial Break

PVR INOX has taken an strategic move to remove pre-show and interval on-screen advertisements in specific luxury screens, catering to premium audiences who desire a seamless movie-watching experience.

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Cinema exhibitor PVR INOX through a landmark initiative has announced that it is launching advertising-free movie cinemas in its select luxury properties in the country. This is a significant milestone in the entertainment industry, promising patrons a seamless movie-watching experience, free from commercial advertisements before the movie and during intervals. 

The ad-free experience is a direct response to changing audience preferences identified through social listening tools utilized by PVR INOX to gauge customer feedback. Consumers have conveyed a clear desire to immerse themselves in films without the disruption of third-party advertisements. By capitalizing on the time saved, PVR INOX may schedule an additional show, attracting more audiences and subsequently increasing box office revenues for the cinemas. This strategic move empowers PVR INOX to prioritize the satisfaction and loyalty of its premium-paying patrons, thereby fostering long-term financial prosperity and brand allegiance.

Commenting on the initiative, Mr Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited, said, “We are excited to introduce the ad-free viewing experience in our luxury cinemas without any commercial advertisements, reaffirming our commitment to delivering the highest standards of entertainment to our discerning audiences.”

The Ad-free experience is currently being rolled out in select PVR INOX luxury properties in Delhi, Gurugram, Bengaluru, Mumbai and Pune. These include PVR Director’s Cut, Ambience Mall, Delhi and Gurugram and in Forum Rex Walk, Bengaluru, INOX Insignia at Ardee Mall, Gurugram; INOX Insignia at R Cube, Monad Mall in Rajouri Garden; INOX Epicuria, Nehru Place and INOX Insignia in R Mall, Thane, Mumbai are providing movie enthusiasts with a premium cinema experience without any ads. Additionally, they are coming up with Director’s Cut in Kopa Mall, Pune which will also fall under this portfolio.

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