Power Gummies Raises Rs. 10 Crore for Global Expansion and Profitability

Power Gummies, a leading brand in the wellness sector, is raising INR 10 crore in its latest bridge funding round. The round is led by the Jaipuria Family Office and Quadrant, with participation from previous investors, including 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharp Ventures, Dhianu Das, and NB Ventures.

The funding will help Power Gummies become completely sugar-free, launching a new zero-sugar range and upgrading the existing products to no-added-sugar options. The company is also planning to expand into holistic wellness products under its parent company, Aesthetic Nutrition, offering 20 new products like hair growth serums, beauty drinks, fibre sachets, and protein supplements.

Power Gummies is now focusing on global growth with plans to expand in Dubai under "Aesthetic Nutrition" and in the UK as "Power Chew." The company is also promoting Kapil Mittal and Ankita Chaudhary as co-founders as part of their growth strategy.

Divij Bajaj, Founder of Power Gummies, shared, "We are grateful to our investors for supporting us. With this funding, we plan to grow our sugar-free product range and enter the holistic wellness market, aiming for profitability by March 2025."

Ruchirans Jaipuria, MD of Jaipuria Beverages and Food Industries Pvt Ltd added, "I believe Power Gummies will disrupt the nutraceutical market with its innovative, sugar-free products."