Plum Partners with Mumbai Indians as Official Skincare and Digital Partner for T20 Cricket Season

Plum, an Indian skincare and haircare brand, has announced a partnership with Mumbai Indians as its digital partner and official skincare partner for the upcoming T20 cricket season. Through the collaboration, the brand brings its belief in “chemistry, done with heart” into the world of cricket, aligning its approach to product formulation and community building with the teamwork and synergy that shape the sport.

For Plum, chemistry has long been central to the way the brand develops its products, engages with its communities, and approaches its work. Cricket similarly relies on chemistry between players, where trust, instinct, and coordination contribute to team performance. The partnership reflects this shared perspective, celebrating how strong connections can create meaningful outcomes, whether in laboratories, consumers’ homes, on the field, or within fan communities.

Speaking about the collaboration, Shankar Prasad, Founder and CEO of Plum, said, “At Plum, we’ve always believed that when the chemistry is right, incredible things happen. Whether it’s with skincare formulations or within teams on the field, the right chemistry is what turns good into great. With Mumbai Indians, we saw a natural alignment from the word go: a team that has all the right ingredients, but more importantly, plays with chemistry. Through our first-ever partnership with Mumbai Indians during the T20 Cricket League, we’re stoked to celebrate that spirit and bring Plum & Mumbai Indians fans closer to the moments and stories that make the game so special.”

The spotlight will be on Plum’s Niacinamide Collection, the skincare bestseller range loved by 1 crore+ Plumsters. Beyond the special moments online, the collaboration will span multiple fan touchpoints across exclusive merchandise, match-day experiences, creator partnerships, and community initiatives that bring Plum and Mumbai Indians fans closer during the 2026 season.

A spokesperson for Mumbai Indians said, “We’re thrilled to partner with Plum, a brand that shares our passion for showing up with energy, authenticity, and heart. Mumbai Indians has always been about more than cricket - it’s about the community we build together. With Plum’s belief in ‘chemistry, done with heart,’ we found a partner who gets that instinctively. We can’t wait to bring our fans experiences that go beyond the boundary this season.”

The collaboration highlights how shared values between brands and sports teams can create new ways to connect with fans and communities during the cricket season.