Paisabazaar, a Credit Marketplace Opens First Retail Store in Gurugram

Paisabazaar, India’s credit marketplace and free credit score platform, launched its first retail store in Gurugram. With this, the brand is planning to open 100 outlets across key markets, including Mumbai, Delhi/NCR, Bengaluru, Chennai, Hyderabad, and other metro cities.

The next two stores are scheduled to open in Delhi and Noida in the coming weeks. These outlets are intended to provide consumers with a personalised experience, combining in-person assistance with access to a wide range of financial products. The offerings will include business loans, personal loans, home loans, and credit cards, along with expert advice to help strengthen individual credit profiles.

The retail model is designed to particularly benefit those less comfortable with digital channels, such as small business owners and first-time borrowers. By bridging the digital-physical divide, Paisabazaar aims to enable these segments to make informed and confident credit decisions.

At the launch, Santosh Agarwal, CEO of Paisabazaar, said, “The retail store is a new business model for us, one that combines the comfort of a physical interaction and a technology-led seamless experience. This is also a natural extension of our vision of making credit accessible to all Indians in the most transparent way. Our physical presence will help us both scale our business and deepen consumer trust.”

This move supports Paisabazaar’s hybrid distribution model, which combines offline presence with its established digital platform, extending access to financial products across both channels.