Oriflame Collaborates with Nitanshi Goel to Launch Opt Optimals Even Out Skincare Range in India

Oriflame, the Swedish holistic beauty and wellbeing brand, has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range. The collaboration aligns with Oriflame’s focus on skinimalism and science-led skincare solutions developed for the Indian market.

The launch comes at a time when Indian consumers are increasingly opting for simplified skincare routines supported by dermatologically tested formulations. The Opt Optimals Even Out range expands Oriflame’s Optimals portfolio and is designed to address concerns such as pigmentation and uneven skin tone. The range is dermatologically tested and formulated with Niacinamide, Rainbow Algae Extract, Glycolic Acid, and Para-probiotic technology, which together support hydration, skin resilience, and skin barrier health.

Nitanshi Goel, who made her debut in the film Laapataa Ladies and received Filmfare and IIFA Awards for her performance, joins the brand as part of this collaboration. Her association reflects Oriflame’s focus on everyday skincare journeys and its intent to engage with consumers who value authenticity, consistency, and long-term skin health.

As part of the collaboration, Nitanshi Goel will appear across Oriflame’s digital ecosystem, including product catalogues, the brand website, and social media platforms. This association is intended to strengthen visibility for the Optimals range and support Oriflame’s engagement with skincare-focused audiences.

Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare continues to be a key growth priority for Oriflame in India, with consumers increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our ongoing investment in science-led skincare that addresses real and recurring concerns while supporting overall skin health. As part of the Optimals range, this launch strengthens our long-term skincare strategy, and Nitanshi Goel’s association amplifies Oriflame’s leadership in delivering effective, trusted skincare solutions to a wide consumer base.”

Sharing her perspective, Nitanshi Goel said, “I am drawn to skincare that prioritises consistency and skin health over quick fixes. As someone who is always on the move, I value routines that are simple yet effective, and the Opt Optimals Even Out range fits seamlessly into everyday life. Partnering with Oriflame feels natural, as the brand encourages embracing real skin and building long-term confidence through mindful, science-backed skincare.”

The collaboration highlights Oriflame’s continued focus on skincare categories driven by concerns such as hyperpigmentation, uneven skin tone, and skin barrier health. Suitable for all skin types, the Opt Optimals Even Out range includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and specialised gel face patches.

Priced between Rs. 469 and Rs. 1,899, the Opt Optimals Even Out range is available on Oriflame’s website, in.oriflame.com, and through Oriflame’s brand partners across India.

Through this launch, Oriflame continues to develop its skincare presence in India by combining science-based formulations with simple routines and culturally relevant partnerships.