Nua Secures Rs. 35 Crore in Pre-Series C Funding to Expand Retail and Product Offerings!

 Women’s wellness brand Nua has raised Rs. 35 crore in a pre-Series C funding round led by Mirabilis Investment Trust, with participation from prominent investors, including Samir Singh, Shuchi Kothari, and SRF Limited. The funds will be utilized to drive retail expansion and introduce new products across key sales channels such as marketplaces, quick commerce, and offline retail.

Over the past year, Nua has experienced remarkable growth, turning profitable in Q2 FY24-25 and surpassing Rs. 100 crore in net revenue annual run rate (ARR) in Q3. The company now aims to reach Rs. 150 crore ARR in the coming quarter. Its commitment to safe, high-quality menstrual and wellness products, combined with a strong customer community and engaging content, has contributed to this momentum. Word-of-mouth and brand loyalty have played a significant role in Nua’s success, and the company plans to continue investing in product innovation, content, and emerging retail channels over the next six to eight quarters.

Nua has expanded its product line to include extra-long night pads, disposable period panties, menstrual cups, and post-partum care products, reinforcing its focus on comfort and toxic-free materials. Its products are available on its official website and leading e-commerce platforms such as Zepto, Amazon, and Flipkart. With the global feminine hygiene market projected to grow significantly over the next decade, Nua’s expanding portfolio and multi-channel presence position it well to cater to the increasing demand for holistic women’s wellness solutions.

Investors recognize Nua’s potential to reshape menstrual health in India by normalizing conversations around wellness and providing women with safe and effective choices. With a clear path to sustained profitability, Nua is set to further strengthen its presence in the evolving personal care landscape, empowering more women with innovative and convenient solutions.